According to a study conducted by Ca' Foscari University of Venice and Eurac Research of Bolzano, Italy is among the most delicate climate hotspots, with 35% of the Doc and Docg production in Europe. The cultivable varieties are limited by rigid specifications, making it difficult to adapt to new climate conditions. As Sebastian Candiago points out, flexibility in production rules will be essential to address these challenges.
New Market Models for Italian Wine On October 26, the third Congress of the Consorzio DOC Delle Venezie was held at the Castello di Udine, where the future challenges for Pinot Grigio, the first Italian denomination by extension, were discussed. Participants examined the impact of the recent reform of Geographical Indications and the new role of the Consortia, with a focus on sustainability and innovation in the wine sector.
Online Wine Sales Down After a boom during the pandemic, the wine e-commerce market is showing signs of slowing down. According to a report by Pambianco, the five main online wine operators in Italy recorded a total turnover of 143 million euros in 2023, a 7% decrease compared to the previous year. The main causes of this decline include a reduction in national wine production and an increase in average prices, which have pushed consumers to return to preferring wine in restaurants.
Future of Italian Wine in the United States Despite the challenges, Italian wine continues to maintain a strong position in the US market, considered the first in the world for the sector. According to Giovanni Busi, president of the Consorzio Vino Chianti, there are good prospects for a recovery in 2025. During the "Simply Italian Great Wines Us Tour", producers shared their vision and future opportunities, despite the current difficulties.
Conclusions
The Italian wine sector faces significant challenges related to climate change, market dynamics and evolving consumption habits. However, with innovation, flexibility and targeted strategies, the future of Italian wine could be promising, especially on international markets.
