This, despite challenges related to changing consumer preferences and economic pressures. However, while overall wine consumption in the United States appears to be trending downward, some segments such as sparkling wines, fortified wines and light aperitifs are seeing growth, albeit on a smaller basis.
In Italy, the domestic market remains robust, with a variety of wines continuing to generate interest. In 2023, over 756 million liters of wine and sparkling wine were sold in large-scale retail trade, with Prosecco leading the ranking followed by wines such as Chianti, Lambrusco and Montepulciano d'Abruzzo. However, less traditional wines such as the Cerasuolo rosé from Abruzzo and varieties such as Grillo, Pecorino and Lugana are also emerging and gaining popularity.
Not only domestic consumption, but also exports of Italian DOP wines maintained a solid position in 2023, exceeding 5.1 billion euros. Although volumes suffered a slight contraction compared to the previous year, the average export price increased by 4.3%, reflecting an interesting market dynamic.
Finally, while younger and more experienced consumers show differences in tastes and preferences, events such as the recent "non" blind tasting in Umbria offer interesting insights into how the world of wine is changing and adapting to consumers' changing needs of all ages.
In conclusion, the world of wine continues to evolve, with Italy confirming itself as an important player on both the domestic and international markets, thanks to its variety of high-quality products and ability to adapt to emerging trends.
