A growth trend, moreover in line with Italian wine exports, which seemed unstoppable, until unfortunately the crisis due to Covid-19 arrived at the beginning of 2020.
The picture of Veneto wine exports in 2019 has just been taken by Veneto Agriculture in its new Report " The export of Veneto wine in the world ", full of data and insights.
The technicians of the regional agency note that the quantities of wine produced also increased in 2019 ( 15.8% ) compared to the 788 million kg of wine sold. As a consequence of the greater increases in volumes compared to total collections, there were, however, decreases in average sales prices , with the average total which stopped at € 2.99 / liter , thus marking an annual decrease of -9, 4% and returning to 2017 levels.
The report of the regional agency also highlights that the exploit of Venetian sparkling wines continued, obviously headed by Prosecco , which in 2019 achieved a total collection of 920 million euros and an increase in value of 5% compared to 2018. If the exported quantities of Prosecco grow by 10.5% (239 million kg), the average price , on the other hand, drops to 3.85 euros / liter ( -4.9% ).
On the other hand, the market for still wines in bottle is more stable, given that the almost € 1.30 billion collected from sales abroad in 2019 corresponds to an increase of 5.7% compared to 2018, with volumes sold growing by 9, 3% (4 million total hectoliters), while the average price fell by -3.2% (3.24 euros / liter).
The Veneto Agriculture technicians also focused on those which are the major outlet markets for Veneto wine. Also in 2019 the United States, the United Kingdom and Germany positioned themselves at the top of this special ranking. This is a scenario that is characterized by the strong centralization of sales in a few countries, with all the positive and negative consequences that derive from it. Suffice it to say that in the last ten years the American market has grown by 148.2% , the British by 227.5% , while the German market is more stagnant, rising "only" by 40%.
The painful notes for the wine sector, as indeed for all other sectors of agriculture, made their appearance this year with the outbreak of the pandemic from Covid-19 , which did not spare Italian wine exports. that in the first half of the year , turnover fell by -3.4% ( 2.91 billion euros ). At the same time, Veneto has so far lost revenues by -3.6% ( 1.03 billion in turnover ) compared to the same period of 2019.
In addition, in the first six months of the year the wine sector also had to deal with the well-known problems related to the catering sector , which, due to the first lockdown , saw receipts collapse to almost zero in the Easter period. Today the main players in the national wine sector are hoping to revive the fortunes of their sales abroad during the Christmas period , but the second wave of the pandemic and the related restrictions in place do not bode well.
The report can be downloaded from: https://www.venetoagricoltura.org/2020/11/temi/nel-2019-continua-la-risalita-dellexport-di-vino-veneto-ma-occhio-alle-conseguenze-del -covid-19-for-2020 /
