The Consortium takes stock of mid-year: inventories are falling, values and bottlings are growing
The decision comes at the right time, in the season of the year in which, thanks to the hot summer evenings, the demand for Lugana DOC reaches its peak: the Consortium will make the last 8,900 hl of wine from the 2020 harvest available on the market, conservatively stored, but which can now be released in the face of the excellent and constant performance of the DOC. The golden period of Lugana continues , confirming the brilliant start of the year. Even including the stocked quota, from March 2021 the stocks are in fact lower than in 2020, the average price of bulk wine has seen an increase of 93% in July 2021 compared to July of the previous year ( source: goods exchange of the Verona Chamber of Commerce ) equal to € 2.60-3.00 per liter, and bottling also recorded a 19.76% in June.
" In view of these data, the Board of Directors deemed it appropriate to free all the wine placed in storage, also to alleviate the current pressure on stocks and allow companies to plan their sales more easily - explains the President Ettore Nicoletto ." It is a a decision we have come to with great naturalness, almost inevitable in the face of the trend reversal after the difficult 2020, and which aims to respond to the growing demand for wine by consumers, while giving value and the right recognition to Lugana DOC and to the entire supply chain, from the price of grapes, of wine, to the bottle ".
If it is true that Lugana is mainly known as a fresh vintage wine, it would be a serious mistake to reduce it to this definition. It is an ancient Denomination (the first to be recognized in Lombardy), of character and which can be appreciated all year round and throughout the meal , thanks to the peculiarities of Turbiana , the vine from which it originates, capable of extraordinary versatility and evolution in the time, as can be appreciated in the DOC wine but even more in the Superiore and Riserva types. The Lugana Spumante are surprising, produced with both the Classic and Charmat methods, an indigenous bubble to try for those who do not yet know it, as well as the Late Harvest version, an excellent wine to pair with cheeses or dry pastries, but also from meditation.