The signs are all there. In fact, in the " Duty Free and Travel Retail" market there was already overtaking last year, as attested by IWSR (the essential database for the sector, which quantifies the global volume of wine, spirits, beer, cider and mixed drinks in volume and value in over 160 countries https://www.theiwsr.com/) which published the “IWSR ranking” of the most prestigious maisons of Prosecco, Champagne (including Dom Perignon and Moet & Chandon) and Cava, certifying that the “Bottega Gold Prosecco Doc” took first place in the world market for the Champagne and sparkling wine category.
The sparkling wine market, after the strong post-Covid growth, lost 2.3% in volume in 2023 (-1.7% for Prosecco), with growth in values of 3.3% (Prosecco at 5 ,4%). Specifically for Italian sparkling wine, 2023 saw a drop in volume in the top two world markets (USA -12%, UK -4.4%), but also good growth in Eastern Europe and an even more sustained trend in France , with 25% (source Uiv-Ismea). The latter figure is partly determined by the effect of replacing Champagne with Prosecco (21%) also dictated by the lower purchasing power of transalpine consumers.
< > comments wine entrepreneur Sandro Bottega in view of the 2024 Easter holidays.
Bottega SpA, a winery and distillery from Bibano di Godega (Treviso), after closing 2023 with around 7% on the previous year, also started 2024 brilliantly (in the first two months of the year: 14% overall, of which 7% for wines and sparkling wines and 35% for grappas and liqueurs). The sweeter wines also performed well, such as Moscato and Prosecco Dry, which in the Easter screening lend themselves very well to accompanying colomba and chocolate.
< continues the entrepreneur Sandro Bottega - we are also able to draw up the ranking of the 5 most loved Italian drinks and appetizers in the world recorded last week in projection of this year's Easter>>.
This is the TOP 5 drinks recorded in the "Prosecco Bar Bottega" around the world: 1) Bottega Gold Prosecco Doc, 2) Prosecco Docg, 3) Prosecco Rosé, 4) Pinot Grigio, 5) Valpolicella Ripasso. While this is the TOP 5 of the most loved Italian appetizers and dishes in Prosecco Bars: 1) Mixed platter, 2) Bruschetta tomato, EVO oil and basil, 3) Caprese salad, 4) Mix of croutons; 5) Tagliolini with pesto.
“Prosecco Bar” is a concept created by Bottega with the aim of enhancing the excellence of our country and gratifying the palate of the typical consumer. Specifically, the philosophy of the Venetian bacaro is proposed, that is, an informal tavern, where the foods are presented both as "cicheti", i.e. appetizers to be consumed at the counter , and as more structured dishes to be served at the tables.
The Prosecco Bar format was launched in 2014 on board the Cinderella ship of the Viking group, which operates in the Baltic Sea. Over the years it was then introduced within the international airports of Rome Fiumicino, Dubai, Venice, Istanbul, London Stansted, Birmingham, Prague, Bologna, Milan Malpensa, Abu Dhabi and the two Bulgarian ports of Burgas and Varna, in London at the BOKAN 38th & 39th Rooftop Bar, in Guernsey (Channel Islands) on the terrace of the Slaughterhouse, inside the Grand Hyatt Hotel in Muscat in Oman, in the English racecourses of Bath and Windsor and, with a different formula, at the Belluno station.
