2. Sales Growth since 2019
Starting from 2019, we can see that the Italian wine market has shown sustained growth, confirming its resilience despite global difficulties. Although 2020 and part of 2021 saw a decline due to restrictions, restaurant closures and logistical difficulties, the sector quickly recovered as restrictions eased and economic activities resumed. This recovery consolidated in the following years, with 2023 marking a return to higher sales and export levels than pre-pandemic.
3. The Price of Grapes for the 2024 Harvest
One of the key indicators for understanding the trend of the wine market is the trend in the price of grapes, which reflects supply and demand within the sector. For the 2024 harvest, grape prices indicate a positive trend:
These prices show stability, with some categories (such as Prosecco DOC) maintaining a higher than average price, suggesting continued strong demand on the market.
4. Final Considerations
Despite concerns from some industry players, the sales trend of Italian wine is positive and growing. The fluctuations due to COVID-19 have been overcome, and the market has shown signs of recovery and robust growth. Grape prices for the 2024 harvest reflect sustained demand, especially for high-quality products such as Prosecco DOC.
So, despite some short-term fluctuations, the Italian wine sector is solid and sales are not declining in a worrying way. On the contrary, the overall trend is positive, indicating a promising future for the Italian wine industry.
