Carpenè Malvolti: new look for the story that continues

New look for the bottle of Carpenè Malvolti signed O-I. The new bottles combine tradition and modernity, express a combination of historicity, noble lineage and high quality of the historic producer of sparkling wines and the new desing of friendly vitality.


Carpenè Malvolti, historic producer of sparkling wines in Conegliano has launched the new look for its line of sparkling wines famous all over the world. O-I (Owens-Illinois) - A leading company in conception, design and production of glass packaging has worked with Carpenè Malvolti to develop the new image of bottles: Conegliano Valdobbiadene Prosecco Superiore DOCG Tipico Extra Dry, Rose Brut and Prosecco DOC Brut.

Giovanni Saudati - Sales Director O-I Italy, said: "The repositioning of the product is an ambitious project that involves also the bottle, markerting tool that is able to convey in a decisive manner the corporate values. And in this process of restyling, the role of O-I Italy is not only of 'Glass Specialist', but it is also of true partner, contributing greatly to the realization of the project. "

The new image of the historic company has a fresh and young appearance, with a chic soul.
The color of the bottle is OAK, to diversify and give value to the product that will acquire an attractive appeal, thanks to the elegant lines and shapes, where design is an integral part of the product and its function.

"The new packaging - Global Sales & Marketing Director of Carpenè Malvolti, Domenico Scimone, said - is able to interpret the conviviality of sparkling wines without depleting or trivialize the aesthetic codes characterizing historically Carpenè Malvolti. Through this innovation, we believe that the company values ​​such as historicity, noble origins and high quality, have been revised and communicated in a modern way, as well as classical and traditional graphic codes. Without losing its seriousness, solidity and substance of Carpenè Malvolti, the new pack (shape and form) has made the products more accessible, less formal and celebratory and better suited to a more "everyday" consumption, assuming in general a marked distinctiveness. ".