Vinitaly 2015: the first course to become Italian Wine Ambassador begins
Vinitaly 2015: the first course to become Italian Wine Ambassador begins


Vinitaly 2015: the first course to become Italian Wine Ambassador begins

Vinitaly 2015: the first course to become Italian Wine Ambassador begins

The specialization course on Italian wine organized by the VIA–Vinitaly International Academy has begun. Fifty are the candidates from all over the world to attend the four–day intensive course with a final exam to become Italian Wine Ambassador. The best ones can acquire the title of Italian Wine Expert and VIA teachers in their own country.


Yesterday, in Verona, the first specialization course on Italian wine organized by the Vinitaly International Academy (VIA) started, under the direction of Ian D’Agata. There are 50 candidates coming from all over the world (China, the USA, Australia, Austria, Brazil, Canada, Korea, France, Germany, Singapore, Hong Kong, the Netherlands, the United Kingdom, Russia and Ukraine), representing the major professionals in the world of wine (10 Master of Wine students, chef corporates of international hotel chains – Hyatt, Four Season, Shangri–La –, tasting school directors, columnists of prestigious magazines like Forbes). The candidates will study eight hours a day theory and practice of the richest and multifaceted oenology in the world.



Why the VIA–Vinitaly International Academy?

The course is part of the expanding initiatives of VIA–Vinitaly International Academy, the educational, academic, scientific center launched in February 2014 by Vinitaly International. The goal of VIA–Vinitaly International Academy is to illustrate the wealth of Italian wine, because there is still too much confusion abroad. Many foreigners do not even know the difference between Franciacorta and Prosecco.

The course, in particular, is a cultural activity that supports the wineries that want to export because knowledge is an important tool to recognize and choose those peculiarities, given by native grapes, which make Italian wines different from everyone else.



Italian Wine Ambassador and Italian Wine Expert

The lessons for the 50 aspiring Ambassadors will end on 20th March and the candidates will be subjected to a final exam. Those who pass the test will become "Ambassador of Italian wine". In addition, those who will reach a score higher than 90 out of 100, will be admitted to face the oral test with a tasting for the "blind" recognition of 8 wines and become "Expert of Italian wine".

These latter will be the "Italian Wine Expert", which will support as teachers the activity of the VIA in their countries.

The first "Italian Wine Expert" will be announced on 21st March at the press conference of OperaWine.



Source: Cs Veronafiere

Credits: Photo Ennevi–Veronafiere
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Vinitaly 2015: the first course to become Italian Wine Ambassador begins

Editor:Redazione Vinievino.com