The Itlalian wine exhibition has acquired the value of promotional showcase for matching international supply and demand. This year there will be international delegates from 60 countries and an 'agreement with ICE.
The export data confirm that Italian companies must internationalize .
Vinitaly - scheduled for 7 to 10 April 2013 (www.vinitaly.com) for firms is really important as evidenced research on customer satisfaction made as highlighted by a customer satisfaction survey carried out at the end of the 2012 edition, attendance helps consolidate business image (97%), verify interest in products (98%) and evaluate the market and competition (95%).
The importance of taking part also applies to international operators. In a survey focusing on international visitors last year, 86% of interviewees attended Vinitaly to find new contacts, understand new trends and finalise purchase contracts.
The 2013 edition of Vinitaly -thanks to the efforts of Veronafiere's delegates in 60 countries and an agreement with ICE- will the increased presence of foreign buyers with the commitment of VeronaFiere delegates to 60 countries and with a special agreement with Ice - Agency for the promotion abroad and the internationalization of Italian companies to enhance the ' Verona incoming of new operators.
These two activities are designed to increase the chances of b2b contacts for exhibitors: the registrations of companies are confirming the winning numbers the demand for space last year, the inscriptions are in fact in line with 2012.
Vinitaly, which is imposed each year as the largest international exhibition dedicated to wine, offers traders and international players the only complete reference of the Italian offer. Demand which must not forget, is the best of world enology, in terms of quality and originality with its blend of grape varieties, with competitive prices also in relation to the appeal made in Italy and culture that our wine represents in the world.
""Maintaining leadership in the International wine trade, with a 23% market share," said Giovanni Mantovani, CEO & Director General of VeronaFiere, "it is essential to continue promoting a unified image of the Italian wine system in order to strengthen to the values of our traditions as well as to valorise the resources implemented." "
WINE EXPORTS PASS THROUGH VINITALY
The largest exhibition dedicated to over time has acquired two roles as a promotional showcase and a business centre for matching international supply and demand. Now at its 47th edition, Vinitaly is further intensifying incoming activity through the work of its delegates in 60 countries and an agreement with ICE: a vital commitment in order to maintain the high level of satisfaction expressed by international exhibitors and operators in the survey carried out by Veronafiere at the end of the 2012 edition.
Verona 23 January 2013
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25/01/2013
