Edoardo Freddi International: Guido Baldeschi Balleani appointed Chief Strategy Officer

The appointment represents a strategic step for the division active in the promotion of fine wines in 70 countries, which currently includes four producers – Michele Satta (Bolgheri), San Leonardo (Trentino), Monteverro (Maremma), and Montevetrano (Campania) – and will expand its portfolio to include eight wineries in the coming months.
An enologist trained at the Bordeaux School (DNO Bordeaux), Baldeschi Balleani will lead the commercial development of premium brands, the opening of new markets, and the consolidation of existing ones. He will optimize product positioning and volume allocation, coordinate commercial, marketing, and communication strategies, as well as masterclasses and promotional events. He will manage pricing policies and control the parallel market, protecting the brands' margins and image and ensuring their consistent and strategic presence in various international contexts.
"Guido Baldeschi Balleani's arrival represents a further step in EFI's consolidation as a global reference point for Italian manufacturers looking to address international markets in a structured and forward-thinking manner," stated CEO Edoardo Freddi . "His experience, combined with his in-depth knowledge of the product and the context, will be crucial in strengthening the presence of our premium brands worldwide."
Formerly Sales & Marketing Director of Tenuta San Guido (Bolgheri) , the exclusive owner of the DOC Bolgheri Sassicaia, Baldeschi Balleani's professional career includes experience at leading companies in France and Italy, including Château L'Évangile, Tenuta di Trinoro, Livio Felluga and Marchesi Mazzei , and a long collaboration with the OIV – International Organisation of Vine and Wine , during which he held the role of Head of the Oenology Commission and also represented the organisation in numerous tasting competitions.

Edoardo Freddi International
Edoardo Freddi International is the leading Italian export management company dedicated to the wine sector. Founded in 2012 in Castiglione delle Stiviere (Mantua), it supports companies in foreign trade by assisting them in managing regulations, organizing distribution, and selecting international partners. It operates in Europe, the United States, Asia, the United Kingdom, Africa, and Oceania and offers a highly representative portfolio of the most sought-after regions, appellations, and typologies, with diverse positioning and characteristics, including numerous important wineries (currently 63) located throughout Italy. Revenue under management in 2024 exceeded €112 million (8.2% compared to 2023), with over 30 million bottles sold primarily in the United States, Germany, Switzerland, Denmark, Singapore, Japan, and Vietnam.