FORBUS – The business and innovation generator for Italian wineries

It is from this awareness that FORBUS was born, the network of professionals created by QUIDQUID Srls , a company that for fifty years has supported entrepreneurs, industrial groups and investors in decisive moments:

acquisitions, divestments, expansions, joint ventures, industrial investments, and strategic repositionings.

We don't sell theoretical advice.
We build operational solutions , accompanying companies until they achieve results .

What is FORBUS

FORBUS – Winery Business Generator is a joint venture, a structured network of professionals with real experience in the winemaking and oenological sector.
Not a container of services, but a single management capable of transforming a winery into a more solid, recognizable and profitable enterprise.

FORBUS works on five key pillars:

• Viticulture – vineyard development and economic sustainability
• Cellar Management – New Organizational and Decision-Making Tools
• Oenology – product optimization and style consistency
• Sales – concrete strategies to sell better and sell more
• Communication & Branding – clear and credible market positioning

One goal: create measurable value .

FORBUS projects

1) Management lease & Joint Venture

To tackle complex phases without losing control of the company.

• Lease of the business unit (5–7 years) with variable fixed rent
• Redemption option at contracted values
• Time to rebalance the accounts and evaluate a conscious sale
• Joint ventures and new companies to share facilities and technologies (e.g., dealcoholized beverages, new beverages)

A smart solution to defend your business today and create options tomorrow .

2) Open the cellar on the weekend

Wine tourism is growing, but too many wineries remain closed just when the public is there.
FORBUS creates a simple and profitable model:

• Cellar rental on Saturdays and Sundays
• Guided tastings and organized visits
• New visitor flows, direct sales and territorial visibility

The cellar returns to being a living place , not just a productive one.

3) Rent to Buy for agricultural and wine-making companies

We are looking for companies to acquire and sell using sustainable formulas.

• Easier access for young farmers
• Valorization of existing companies
• Innovation and generational continuity

The project also operates through the Tenute Agricole 24 portal, which specializes in professional matching between supply and demand.

4) “Come to the cellar… there's a gift for you”

A platform that brings real people into the cellar.

• Dedicated corner with personalized gifts
• Free basic tasting or branded gifts
• Loyalty card valid in all participating wineries
• Restaurant, hospitality and B&B reservations
• Seasonal offers (harvest, new wine, special events)

Word of mouth becomes a structured sales tool .

5) “Water & Wine” Project

Smart vending machines with PET and glass eco-compactors.

• The more you recycle, the more you earn
• Points convertible into vouchers or cash
• Real sustainability, not just a story
• Involvement of the territory and consumers

Circular economy that generates value and reputation .

6) Electronic nose and palate

Technology applied to sensory analysis.
A portable device capable of:

• Analyze wine vapors
• Collect olfactory and gustatory chemical data
• Compare them with reference databases
• Return objective qualitative reports

Applied research, not science fiction.
A tool that opens new perspectives on product quality, consistency, and perception.

7) Wine Days – The Wine Festival in the Cellar

Eight days, once a year, before the grape harvest.

• Unbeatable prices
• Intelligent inventory emptying
• Direct meeting with the public
• New trade relations

An event that transforms a logistical necessity into a valuable celebration .

8) Connected Vineyard 4.0

Digital and predictive vineyard management.
Thanks to the HO-W system:

• Real-time monitoring of weather, soil, plants and pests
• Timely warnings and decisions
• Fewer treatments, lower costs, more effectiveness

Technology that makes viticulture more sustainable and more profitable .

FORBUS is not for everyone

It's for those who have understood that wine is culture, yes.
But it is also business, strategy and the future .

If your winery really wants to grow, FORBUS is the right place to start.