VINARIUS INTERCEPTS CONSUMPTION TRENDS FOR SUMMER 2025

Evaluating sales trends compared to 2024 and 2025, expectations for the second half of the year, and customer consumption trends: these were the data collected as part of an internal survey conducted in June 2025 by Vinarius , the Association of Italian Wine Shops—which represents over 120 members throughout the country—on a representative sample of members.

" The results of our survey confirm that wine shops are going through a complex period of adjustment, amidst evolving consumer tastes and widespread economic difficulties ," says Andrea Terraneo , President of Vinarius. " Still white wines continue to be a solid choice for customers, while rosé wines appear to be experiencing a decline. Our commitment, now more than ever, is to support the sector by promoting culture, training, and synergies with producers ."

Sales: a first half of the year in stagnation or slowdown

A comparison of summer 2025 sales with the previous year shows a stable or declining situation: 41.7% of respondents reported a worsening trend, the same percentage for those who noted no changes, while only 16.7% indicated an improvement.

The same scenario was seen in the first half of 2025 budget: 50% saw a decline compared to 2024, 33.3% reported stability, and only another 16.7% recorded growth.

Expectations for autumn/winter: cautious confidence

Despite the current lackluster picture, expectations for the autumn/winter season are more encouraging: 33.3% of respondents expect sales to improve, 25% expect stability, and 41.7% remain pessimistic.

Summer 2025: Whites remain at the top of the list

When asked which type of wine will be most in demand in summer 2025, wine shops are undeniably clear: 50% cite still white wines as the season's stars. Sparkling wines follow at 25%, rosés at 16.7%, and reds at just 8.3%.

Rosati in difficulty compared to 2024

Particularly significant is the decline in rosé consumption compared to the previous summer: 58.3% of operators reported a decline, while only 25% reported an improvement. 16.7% reported stable consumption.