After the tariffs on wine, the Trump administration is now preparing to impose 107% tariffs on pasta, starting in January 2026. This move is viewed with concern but shouldn't be frightening, as Edoardo Freddi, CEO of Edoardo Freddi International , one of the world's leading exporters of Italian wine, emphasizes: "The American tariffs and the drop in wine exports to the US in July are a wake-up call we can't ignore, but they shouldn't scare us: they're merely the result of a natural adjustment period, typical of any such sudden change. The Italian wine industry has already demonstrated its ability to reinvent itself in the past, and I'm convinced that this time too, it will be able to turn a challenge into an opportunity. American consumers love our wines, they seek them out, they consider them a unique and inimitable experience: this is a capital that no tariff can erode. Ultimately, every trade shock (like 15% tariffs) puts pressure on, but it can't entirely erase the strength of a brand as recognized as "Made in Italy" worldwide. Commenting on the 26% drop in Italian wine exports to the US recorded in July, according to UIV data, Edoardo Freddi continues: "Today we need clarity: to understand how the dynamics will truly evolve, calibrate strategies, innovate our offerings, and even better communicate the values that make our wine irresistible. This is not the time for fear, but for vision: those who invest now in quality, distribution, and brand identity will be the first to benefit from the return to normality. The Italian wine industry is not retreating: it is reorganizing, looking ahead, and preparing for the next phase of growth with confidence," concluded Edoardo Freddi, CEO of Edoardo Freddi International.
