DUTIES: FREDDI (EXPORTER), PROSECCO AMONG ITALIAN WINES MOST AT RISK IN THE U.S.

There's no need to be alarmist, but it's reasonable to imagine scenarios in which some denominations – due to their positioning, volumes, or strategic presence on the US market – could be more exposed than others.>> comments exporter Edoardo Freddi regarding the 30% tariffs on all European products announced by Trump starting August 1st.

< According to the "Edoardo Freddi International Observatory," which maps hundreds of producers, importers, distributors, and wine lovers in Italy and around the world, some of the wines potentially most at risk—Freddi continues—are some of the most outstanding, iconic Italian exports. Prosecco tops the list in terms of risk (according to 46% of respondents), followed by Pinot Grigio (40%). Chianti comes in a solid third (36% of respondents), almost tied with Chianti Classico (35%). Brunello di Montalcino (31%) comes in fifth, followed by Barolo (28%) and Barbaresco (26%). Amarone (22%) comes in eighth place, while Montepulciano d'Abruzzo is ninth, according to 19% of respondents. Nero d'Avola finishes tenth, according to 16% of respondents.

< A change in customs costs could impact pricing dynamics and competitiveness on the shelf.

At the same time, this phase invites the entire sector to reflect on new strategies : market diversification, strengthening perceived value, investing in branding and storytelling to strengthen ties with the American consumer. Italian wine, already accustomed to navigating complex global scenarios, has the tools to face this challenge as well. But remaining vigilant is essential .>> is the caustic comment of Edoardo Freddi, a well-known exporter of Italian wines worldwide.

Edoardo Freddi International is the leading Italian export management company in the wine sector, a true "business accelerator" for wineries aiming to play a leading role in international markets. Headquartered in Castiglione delle Stiviere (MN), where it was founded in 2012 by Edoardo Freddi, the company identifies real opportunities, supports wineries in researching and defining business models, and identifies the right partners in foreign markets. Its mission is to connect producers with the best foreign importers and distributors to create an international network capable of developing and growing wine-related businesses. It represents the most important Italian wineries (currently 62), acting as a true "ambassador" for the best of Italy's winemaking. Its 2024 managed turnover exceeded €112 million (8.2% compared to 2023), with over 30 million bottles sold primarily in the USA, Germany, Switzerland, Denmark, Singapore, Japan, and Vietnam.