The "Sicilia Doc Academy" is born: a series of seminars on the internet with marketing, communication and advertising experts, with professionals who promote Made in Italy abroad.
Through a dialogue with consultants and technicians, the Consortium offers from 7 April 2020 the opportunity to share some useful and effective tools to face the markets, their changes and any different opportunities that may arise.
The "Sicilia Doc Academy" will use the "Zoom" internet platform. Virtual meetings and webinars are planned to support companies especially in the third countries targeted for the promotion of the Consortium: China, Canada and the USA.
The speakers, during meetings that will be held on the web by simply connecting to "Zoom", will aim at strengthening the skills of the professional figures of those who work in the companies that bottle Doc Sicilia.
"The Sicilia Doc Academy is just one of the measures adopted by the Doc Sicilia wine protection consortium to help companies cope with this moment of difficulty" says President Antonio Rallo. "We intend to make the knowledge of those who work in sectors that are increasingly strategic for the world of wine available to the producers of Doc Sicilia. The goal is to acquire useful information, learn about present and possible future scenarios, to face the evolutions of the Italian and foreign market ".
Here is the calendar of the work sessions:
April 7 at 17:00
MARKETING AND DIGITAL STRATEGY: CONSORTIUM STRATEGY IN ACT AND TOOLS
Odoardo Ambroso - CEO of The Leap
Work session in Italian.
duration 60 '.
April 9 17:00
SOCIAL MEDIA: COMMUNICATION ARCHITECTURE ON SOCIAL MEDIA (TOOLS AND CONTENT)
Francesca Cavecchia - Senior Digital
Consultant - The Leap / Work session in Italian.
duration 60 '.
April 14 at 17:00
MEMBERSHIP & LOYALTY PROGRAM
Guido Fossi - Resp. Business Unit Social CRM - Omnicom Media Group
Work session in Italian.
duration 60 '.
April 17 at 17:00
INTRODUCTION TO DIGITAL MARKETING: PANORAMA AND TECHNOLOGIES FROM SEM TO SOCIAL ADV
Fabio Magi - Digital Marketing Manager
Work session in Italian.
duration 60 '.
April 20 at 15:00
THE MARKET AND WINE CONSUMERS IN THE USA: RESULTS AND PERSPECTIVES
FOR SICILIA DOC WINES IN THE LIGHT OF THE CORONAVIRUS EMERGENCY
Pierpaolo Penco - Head of Wine Intelligence ITALY
Work session in Italian.
duration 60 '.
April 21 at 15:00
THE CANADIAN MARKET
Luc Desroches - Canadian Markets Expert - Wine Ambassadors
Work session in English.
duration 60 '.
April 22 at 10:00
THE CHINESE MARKET FOR AGRICULTURAL PRODUCTS AND WINE:
CHALLENGES AND OPPORTUNITIES FOR ITALIAN AND SICILIAN COMPANIES
Giampaolo Bruno - ICE Beijing Director
Work session in Italian.
duration 60 '.
April 24 at 16:00
DATA & ARTIFICIAL INTELLIGENCE
Giuseppe Tomei - CEO of Red Velvet Media
Work session in Italian.
duration 60 '.
April 28 at 17:00
WINE AND SUSTAINABILITY: IS IT POSSIBLE TO PRODUCE AND COMMUNICATE A SUSTAINABLE WINE?
Paolo Cerino - Human Resources Manager
Work session in Italian.
Duration 60 '.
