CHAIN STRATEGY AND ABILITY TO READ THE TIMES: PICCINI 1882 CLOSES 2020 ON THE GROWTH AND REVENUES RISE TO 68 MILLION EUROS (7% y / y)
CHAIN STRATEGY AND ABILITY TO READ THE TIMES: PICCINI 1882 CLOSES 2020 ON THE GROWTH AND REVENUES RISE TO 68 MILLION EUROS (7% y / y)


CHAIN STRATEGY AND ABILITY TO READ THE TIMES: PICCINI 1882 CLOSES 2020 ON THE GROWTH AND REVENUES RISE TO 68 MILLION EUROS (7% y / y)

A new and more efficient organization, a multi-year investment plan of over 20 million, the boost to e-commerce (300% y / y): the Group led by Mario Piccini looks to the future with optimism.

Piccini 1882 is entering the second half of the year with strong growth in economic results, which certify the Group's ability to know how to read the times and implement the necessary strategy to overcome the difficult months of the pandemic.

The winery led by CEO Mario Piccini closes 2020 with over 18 million bottles produced and revenues exceeding 68 million euros , up 7% compared to 63.5 million in 2019. Of these, almost 44 million represent the value of exports , equal to about 65% of the total turnover.
Results that certify the value of the company's strategic repositioning process , launched in 2020 by the Piccini family and culminating in early 2021 with the rebranding of the Group, aimed at creating an even more modern, efficient and functional organization.

"We have tried to respond to the economic crisis with ideas and investments, the real key to overcoming the difficulties - comments Mario Piccini, CEO of Piccini 1882 -. The 2020 financial year can only be conditioned by the pandemic, which has questioned many of the activities we had foreseen. However, we did not stand still, far from it: we ran for cover by investing in products, planning new strategies for our reference markets and focusing on e-commerce to conquer an ever wider audience of wine lovers with quality wines. We have always believed in the value of the supply chain, the support of which is essential for the development of the entire territory and in this sense we are committed every day to 'creating a system' with all the stakeholders we deal with. As a Group, we have continued the growth plan started in recent years and planned other investments in order to make our production plants more modern and efficient useful ".

In this regard, Piccini 1882 was able to respond to the global economic crisis by promoting a multi-year investment plan of over 20 million euros .
In the two-year period 2018-19 the company allocated 18 million to complete the acquisition of Agricoltori del Chianti Geografico and for the inauguration of the new production plant of over 17 thousand square meters in Casole D'Elsa, while in 2020 another 2.5 million they were used to complete the renovation and renovation of the San Gimignano factories, for the Geografico, and the historic headquarters of Castellina in Chianti.

The value of the supply chain
Piccini 1882 promotes and supports the involvement of all stakeholders who contribute to the sustainability of the wine sector: the value of the supply chain as an asset to be protected and supported.
" We strongly believe in the supply chain - comments Mario Piccini - and our strategic choices go in this direction: to help all the players involved in the production, distribution and sale of wine so that each one can contribute to the success of all. Italy needs industrial projects, behind which, however, there must be supply chain projects, because a single company can never grow if the territory in which it operates and the stakeholders it dialogues with do not embrace its vision. The Farmers of the Chianti Geografico are a magnificent example of cooperation and support for the supply chain that involves an entire territory, in addition to the winemakers who are part of it: a model not only oenological, but also productive, logistic and financial that we look to with pride and that we want to replicate in our industrial growth plans ".

Quality and innovation: the importance of e-commerce
The online channel grew by 300% compared to the previous year, an unprecedented result that gave a strong impetus to the sale of high quality wines.
"During the months of the pandemic we asked ourselves how to meet the needs of an increasingly aware and passionate public - says Mario Piccini -. We decided to invest heavily in organic wines, such as the Costa Toscana project, an expression of this research. deals with quality wines, also available on e-commerce platforms to be able to share organic and exclusive products with our most loyal customers. From the packaging, the labels wink at modernity, with a contemporary and captivating look, and enhance the brand and the universe of values to which they refer ".

The Tuscan denominations: a transversal growth
2020 saw an increase in sales for the main denominations in Piccini 1882 opera: "Our company - underlines Mario Piccini - aims a lot at enhancing the Tuscan territories, with their diversity and excellence and for this reason the positive results of the denominations make us particularly proud. Piccini 1882 works every day to be a positive player, part of a very high profile production system. Everything produced in Tuscany has an important value, the territory lives all together and everything contributes to the greatness of Tuscany " .

Specifically, Piccini 1882 highlights how in 2020 the sales of some of the most representative and appreciated Tuscan red wines, such as Chianti Classico DOCG , Chianti DOCG and Brunello di Montalcino DOCG in the vintage and Riserva versions, increased on average by 14%.

PICCINI 1882 : Piccini 1882 is the winegrowing group of the Piccini family, based in Castellina in Chianti, in the heart of the Chianti Classico. Piccini is one of the most dynamic realities of the Italian wine scene, appreciated all over the world. A family history that began at the end of the 19th century and is now in its fifth generation. The Piccini family boasts 5 estates, covering over 200 hectares of vineyards from Chianti Classico to Maremma to the volcanic territories of Vulture and Etna: Fattoria di Valiano in Chianti Classico; Tenuta Moraia in Maremma; Villa al Cortile in Montalcino; Regio Cantina in Basilicata and Torre Mora in Sicily. In 2018 the Piccini family acquired the Chianti Geografico Farmers' Cooperative, a historical landmark of Chianti. The Estates are led by the CEO Mario Piccini and his sons Benedetta, Ginevra and Michelangelo who have contributed to building the international dimension of a company present today in over 80 countries.

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