The Barbera d'Asti Consortium promotes training in artificial intelligence.

THE BARBERA D'ASTI CONSORTIUM PROMOTES TRAINING IN ARTIFICIAL INTELLIGENCE: A DAY IN ASTI DEDICATED TO OPERATIONAL AI FOR WINE BUSINESSES.

The Barbera d'Asti and Monferrato Wines Consortium confirms its commitment to supporting its member companies by promoting concrete opportunities for professional development and growth. This includes the training initiative " Operational AI for SMEs and Professionals ," organized by Kodexa, a company specializing in software solutions and the adoption of artificial intelligence in business.

The event, held on April 16, 2026, at Kodexa's headquarters, involved manufacturers and industry professionals in a full-day workshop, with the aim of transferring practical and strategic skills to transform the potential of artificial intelligence into a real operational asset.

The curriculum is designed to provide tools that can be immediately applied to business management: from the use of AI in business processes to strategic prompting techniques, and the creation of personalized digital assistants to support activities such as customer care, sales management, and internal organization. This program is designed to make innovation accessible and practical, even for small and medium-sized businesses.

The initiative, promoted by the Consortium among its member companies, aims to help producers understand the potential and applications of artificial intelligence, including in the wine sector, offering useful tools to address new market challenges with greater awareness and competitiveness. In a context where digital transformation is increasingly crucial, the Barbera d'Asti e Vini del Monferrato Consortium reaffirms its role not only in protecting and promoting the denomination, but also as a point of reference for the development and innovation of its member companies. Supporting producers today means promoting access to skills and technologies that can improve business efficiency, open up new opportunities, and strengthen market positioning.

With initiatives like this, the Consortium confirms its commitment to actively supporting the growth of its production system, promoting an increasingly forward-looking corporate culture.

THE BARBERA D'ASTI AND MONFERRATO WINES CONSORTIUM
The Barbera d'Asti e Vini del Monferrato Consortium, founded in 1946, is responsible for protecting and promoting its appellations, ensuring their diffusion and image on national and international markets, including through dedicated distinctive trademarks. The Consortium currently has more than 430 member companies and 12 protected appellations.