Made in Italy at risk: only a 100% certified supply chain can save Italian agri-food and wine excellence

In a joint statement, Alleanza Cooperative Agroalimentari, Assoenologi, Cia, Confagricoltura, Copagri, Federdoc, Federvini and Unione Italiana Vini expressed unanimous concern: “We need strong diplomatic action to suspend duties. Exports to the United States are worth 2 billion euros. The risk is to lose market share and see many of our excellent wines disappear from American tables”.

The paradox of excellence under attack

Italy is recognized globally for the quality of its agricultural and food products and wine. Wine, in particular, is the fruit of a thousand-year-old tradition that unites territory, culture and artisanal knowledge. Yet, this very excellence is also the most counterfeited and imitated . The “fake Made in Italy” circulates freely in many foreign markets, exploiting the prestige of the Italian brand without giving anything back to our economy.

So the question is: how can we defend what makes us unique?

The answer: 100% Made in Italy certified supply chain

The real key is to build a 100% Made in Italy certified agri-food and wine supply chain , from the vineyard to the bottle, from the field to the table. Only in this way can we economically revalue our products , demonstrate their authenticity and demand a fairer price in foreign markets, even in the presence of barriers such as duties.

A certified supply chain allows:

• Transparency : the consumer knows exactly where what he consumes comes from.
• Legal protection : more effective fight against counterfeiting.
• Added value : greater willingness to pay for a guaranteed, authentic and traceable product.
• Diplomatic strength : more arguments to defend exports and negotiate more favorable trade conditions.

A cultural heritage to be saved

It's not just about economics. As Josè Rallo (Donnafugata) pointed out, "There is a danger that wine will no longer be seen as part of a thousand-year-old tradition of balance and culture, but as a vice to be censored." Alarmist labels and the growing stigmatization of wine risk undermining the cultural foundations of a product that has always represented conviviality, moderation, identity .

Conclusion: the challenge is now

Made in Italy cannot afford to lose ground. Every day without decisive action is a day in which we lose market share, reputation and future . But the solution is in our hands: build, certify and promote a 100% Italian supply chain , true, recognizable and defensible.

Only in this way will we be able to transform the crisis into an opportunity and make Italian agri-food shine again in the world, with the strength and pride it deserves.