Wine in Italy suffers from competition from other drinks, but remains a must for Italians especially when consumed outside the home. White wines and bubbles maintain a strong position thanks to their popularity among all age groups, from aperitif to after dinner. "No and low alcohol" wines are considered a growing opportunity.
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This week, the Italian wine sector appears resilient despite an inevitable stabilization of sales after years of continuous growth.
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In the first quarter of 2024, Italian wine exports recorded significant growth, with an increase of 7% in value and 5.8% in volume compared to the same period of the previous year, exceeding 2.5 billion euros and 690.76 million litres.
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The Italian wine market is experiencing a period of great uncertainty.
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The Italian wine sector confirms its strategic importance, closing 2024 with a certified production value exceeding 9.2 billion euros and a volume of almost 44 million hectolitres, data that reaffirm the country's global leadership.
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The Italian wine sector is going through a crucial phase, marked by severe imbalances between supply and demand, declining exports, and international pressure.
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2025 marks a slowdown for Italian wine exports: in the first four months of the year, a decline of -0.86% in value was recorded compared to 2024. Sparkling wines overall fell by -1.1%, but Prosecco DOP remains the positive exception (1.5% in value and 3.4% in volume), representing over 76% of sparkling wine exports.
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