In the first quarter of 2024, exports to China recorded an increase (8.6%), while sales to Japan decreased. Despite this, global exports reached 1.84 billion euros, marking an increase of 3.8% compared to 2023, with a significant contribution from the United States.
On the domestic front, the first six months of 2024 saw a decline in volumes sold through large-scale retail trade, with the exception of sparkling wines which began to grow again. On the contrary, wine tourism and online sales are experiencing a rise, thanks to the strong attraction of Italian wine regions, such as Lake Garda and its specialties such as Lugana Doc.
At an international level, rosé maintains a stable position, with France continuing to dominate the production and export of this type of wine.
Finally, the UK remains a key market for Italian wine, with imports growing in early 2024 and a significant increase in Prosecco sales, confirming Italy's position as the second most competitive nation in the global wine market after France .
