Wine trends in Italy: Addressing climate change and global market challenges
Traceability
The Italian wine sector continues to be a fundamental component of the national agri-food economy, with exports representing a significant portion of sales.
Traceability
In 2026, Italian wine is entering a phase that is no longer cyclical but structural. The key is not the crisis itself, but rather the changing rules of the game.
Traceability
The week of February 9–13, 2026, captures a sector moving on two parallel tracks: on one side, the global "showcase" (Olympics, major events, exports, and international promotion), on the other, the daily industrial reality of more selective consumption, pressure on margins, and a structural issue that is once again central: inventories.
Traceability
The week of February 16–20, 2026, shows a sector that is holding steady in "certified" quality volumes, but experiencing growing industrial tension: weak global demand, slowing exports, bulk prices under pressure and inventories that continue to rise despite a "contained" 2025 harvest.
Traceability