A brief overview of the main news in the wine sector, including wineries, markets, wine tourism, and events.
ITALIAN CELLARS
Cinzano returns to Piedmont
The historic Piedmontese vermouth and sparkling wine brand, founded in Turin in 1757, is embarking on a new relaunch under the guidance of the Caffo 1915 Group. The goal is to restore the brand's production and identity to its Piedmontese roots.
Maurizio Costa Winery: The Romagna Apennines in a Glass
A 113-hectare winery in the Romagna Apennines that showcases a rare, century-old Sangiovese vineyard from 1922. Limited production and a strong territorial identity.
Meroi Agricultural Company (Friuli)
In the Colli Orientali del Friuli, the Meroi family continues a centuries-old winemaking tradition on 20 hectares of vineyards and approximately 60,000 bottles annually, focusing on quality and enhancing the local area.
Vicara relaunches Grignolino
The historic Monferrato winery supports the revival of Grignolino as a symbolic grape variety of the new Piedmont wine region, highlighting its authenticity, history, and territoriality.
Valtidone winery awarded at the Decanter World Wine Awards
The Piacenza winery has won four international medals, confirming the qualitative growth of its Classic Method and local wines.
ITALIAN WINE AND OENOLOGY
US exports: first signs of recovery
After ten consecutive months of decline, Italian wine sales in the United States dropped 1.6% in April 2026. The first four months remained negative (-15.4%), but improved compared to the previous quarter (-20.5%).
Key data
Asti DOCG: Production Containment Proposal
The Asti DOCG Consortium is aiming for a yield of 85 quintals per hectare for the next harvest, aiming to maintain a balance between supply and demand and support the denomination's value.
Moscato and Barbera: a vintage under pressure
An agreement has been reached on Moscato after weeks of discussions between producers and the industry. Cellar inventories remain high, and Barbera d'Asti prices are at an all-time low.
Verdicchio dei Castelli di Jesi is the protagonist
Growing recognition for one of Italy's great ageable white wines. The Marche region continues to invest in quality, elegance, and international recognition.
The microbiota becomes the protagonist of the terroir
The latest research confirms the fundamental role of microorganisms present in the soil and vine in defining the identity of wine. The microbiota plays a key role in shaping modern terroir, alongside climate, soil, and human intervention.
The Wine of the Gods: Nesos
On Elba Island, production continues of one of the world's most unique wines. Only 270 bottles are produced annually, using a 2,500-year-old Greek technique that involves immersing the grapes in the sea before vinification.
Wine tourism on the rise
According to the ilGolosario Wine Tour Observatory:
Wine tourism remains one of the main drivers of growth in the sector.
INTERNATIONAL SCENARIO
- United States: market still difficult but less negative
The slight recovery in April represents the first positive sign after nearly a year of contraction. UIV calls for reducing political tensions and focusing on reviving consumption.
Vinitaly restarts from Canada
Canada becomes the first stop on Vinitaly 2026's international tour. This market is increasingly considered strategic for offsetting the difficulties of the United States.
🇪🇸 Spain: Production under control
Madrid has authorized only 903 hectares of new vineyard plantings for 2026, equivalent to 0.1% of the national potential, opting for a policy of severe supply containment.
- Cellars in the Sky Awards 2026
The best wine lists of the world's airlines have been awarded:
Best bubble in First Class: Taittinger Comtes de Champagne Blanc de Blancs 2013.
WINE EVENTS
Dialogues at Col Brià 2026
The fourth edition of the cultural festival at La Farra winery in the UNESCO hills of Conegliano Valdobbiadene has concluded.
Soave: Mindful Aperitifs at Borgo Rocca Sveva
Cadis 1898 is promoting a series of events dedicated to wine culture and responsible drinking.
The Night of Bubbles 2026 – Turin
A major event dedicated to the finest Italian sparkling wines, with tastings, street food, and meetings with producers.
Rocca in Cantina 2026 – Tolfa
This is the tenth edition of the event that combines wine, culture, music, and the promotion of the Lazio region.
Terrae – Geography of Values
From June 30th to August 10th, the Barraco Winery in Marsala hosts three events dedicated to the relationship between wine, identity, and territory.
Drink Shop Summer 2026
Free tastings of Franciacorta wines from the Cornaleto winery in stores across Lombardy.
When the Rosato speaks Apulian
Paololeo and Candido protagonists in:
to enhance the growing role of Italian rosé wines.
Sunset DiVino 2026
Emilia-Romagna roadshow between Riccione, Cervia, and Cesenatico featuring regional wines, DOP and IGP products, food tourism, and tastings.
Marche protagonists in Florence
The event "Le Marche ei Vini, la Risorgimento della Pluricità" (The Marche Region and its Wines, the Richness of Plurality), dedicated to small wineries in the Marche region, was a great success.
Brattirò Wine Festival
One of Calabria's historic events dedicated to local wine and rural traditions returns on August 10th.
THE THREE TRENDS OF THE DAY
1- Export: first signs of stabilization
The United States ends ten consecutive months of decline and becomes the main indicator to monitor in the coming weeks.
2- Offer control
Asti DOCG and Spain are focusing on production containment to protect value and margins.
3- Wine tourism increasingly central
Wineries, events, hospitality, and direct sales continue to represent the main growth drivers for Italian wine.
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Press review provided by Wine Idea.
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