A brief overview of the main news in the wine sector, including wineries, markets, wine tourism, and events.
ITALIAN WINE AND ITALIAN ENOLOGY
Exports and economic weight of Italian wine
Wine continues to represent one of the pillars of the national agri-food sector.
Key data 2025
Implications
Wine remains the main driver of Italian agri-food exports, compensating for the structural deficit in primary agricultural production.
The No-Lo and Low Alcohol segment is growing
Mack & Schühle Italia expands Grapur
The company launches the first Low Alcohol Brut Sparkling Wine of the Grapur brand.
Characteristics
Trend
The market for low-alcohol wines continues to develop in response to the new demands of consumers oriented towards well-being and moderation.
Wine and health: more scientific research is needed
According to Professor Francesco Montorsi (San Raffaele Hospital in Milan):
Scenario
The topic will become increasingly central to the European debate on health policies and responsible consumption.
Focus on Italian Grape Varieties
Trebbiano d'Abruzzo
Trebbiano is experiencing a phase of strong qualitative reevaluation.
Trend
Wines of Summer 2026
The main seasonal selections highlight:
Consumers are increasingly favoring light, savoury and territorial wines.
ITALIAN WINERIES
Radikon presents POP
The historic Oslavia winery launches its new line:
POP
A project born to engage with a wider audience while preserving the identity of the border area between Italy and Slovenia.
Angoris (Friuli Venezia Giulia)
The Locatelli family continues to enhance the estate.
Wine recommended
Collio Pinot Grigio Locatelli 2024
Strengths:
Giodo Trees (Etna)
Carlo Ferrini's project confirms the qualitative growth of the northern slope of Etna.
Wine recommended
Carricante 2023
Profile:
Argiolas (Sardinia)
One of the symbols of Sardinian winemaking.
Wine recommended
Vermentino di Sardegna Is Argiolas 2025
The cellar:
San Leonardo (Trentino)
The consolidation of the Metodo Classico project continues.
Wine recommended
Trento DOC Blanc de Blancs Private Reserve 2018
Over 10 years of investment in sparkling wine production.
Sardi Farm (Tuscany)
Celebrate the 15th harvest of Primavere Rosé .
A pioneering project that anticipated the growth of the premium Italian rosé market.
Sant'Alda Court (Valpolicella)
Marinella Camerani celebrates:
An acknowledgment of one of the most influential figures in Italian organic and biodynamic viticulture.
Torrevilla (Oltrepò Pavese)
A new 425 kW photovoltaic system has been inaugurated.
Benefits
Lands of Oltrepò and La Versa
Important industrial operation.
Operation
The historic La Versa winery is acquired by Mack & Schühle Italia.
Meaning
A strategic move for the relaunch of one of the most historic Italian sparkling wine brands.
Heroic vineyards in the Apennines
Gregorio Ceccarelli (Pistoia Mountains)
Goal achieved:
An example of the valorization of viticulture in inland areas.
INTERNATIONAL
Switzerland: New rules on wine imports
The Federal Government is proposing a revision of import quotas.
Objective
Support companies that purchase and process Swiss grapes.
Debate
Ticino: Tenuta Bally & von Teufenstein
The historic Swiss winery confirms its willingness to invest and innovate despite market difficulties.
Message
Tradition and adaptation remain the key elements for facing the new competitive landscape.
AGRICULTURE, VINEYARDS AND SECTOR POLICIES
Popilia Japonica Emergency
Northern Italy is worried.
Affected crops
Risk
Infestation more severe than in 2025.
Hail in Eastern Veneto
Very serious damage to vineyards among:
Estimates
Production losses of up to 100%.
Critical issues
The production formation of the 2027 harvest has also been compromised.
Emilia-Romagna
New resources for rural development.
Allocation
An additional 49 million euros.
Destination
Trentino
The system for exchanging agricultural labor between companies has been approved.
Objective
Reduce the difficulty of finding staff during peak seasonal periods.
WINE TOURISM AND EVENTS
Welcome Vermentino – Castelnuovo Magra
Event dedicated to:
Summer in the Piedmontese cellars
The phenomenon of: is growing:
Wine tourism is evolving towards immersive and convivial experiences.
Sicilia DOC welcomes summer
According to Wine Monitor Nomisma:
Key data
Wine tourism generated over €3 billion for Italian wineries in 2025.
Average incidence
21% of company turnover.
Vulture Italian City of Wine 2026-2027
The official program is underway.
Goals
DoctorWine – Wines for Summer 2026
A national event in Fregene dedicated to Italian summer wines.
Focus on:
Falstaff White Wine Party
Albino Armani will be present with a selection of white wines from:
Wandering Wines – Puglia
An event dedicated to Apulian natural wines, with tastings spread throughout the historic center of Parabita.
Artusian Festival 2026
From June 27th to July 5th in Forlimpopoli.
Central theme:
THE THREE STRATEGIC THEMES OF THE DAY
1. Wine tourism continues to grow
Wineries are transforming into places of experience, hospitality, and direct contact with the consumer.
2. Sustainability and innovation accelerate
Photovoltaics, sustainable packaging, alcohol reduction, and public investment are driving the sector's transformation.
3. Climate and plant diseases remain the main threats
Hail and Japanese Popilia confirm that agricultural risk management is now a strategic priority for winemaking companies.
QUIDQUID – Wine & Business Intelligence "Understanding today's wine to anticipate tomorrow's wine."
Press review provided by Wine Idea.
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