Wine Idea's wine news for March 31, 2025!

EVENTS & MANIFESTATIONS

Vinitaly 2025 (6-9 April, Verona)

• Gambero Rosso protagonist : Tre Bicchieri 2025, seminars, focus on the Etna districts, international sparkling wines and TV special every evening at 9pm on channel 257 (DTT), Sky 415 and gamberorosso.tv.
• Cerasuolo di Vittoria DOCG : celebrates 20 years. Tastings and celebrations at the Sicilia stand (Pav. 2 - G77).
• Lazio at Vinitaly : 62 companies and 3 consortia. Nine Viterbo wineries in evidence.
• Valtellina : between excellence and the Milan-Cortina 2026 Olympics.
• Contrade dell'Etna : 71 unmissable wineries and masterclasses in Randazzo (13-14 April).
• Castelli Romani in Nemi : events, tastings and presence of Minister Lollobrigida.

PRODUCERS & PROTAGONISTS

Winemakers and Cellars

• Luca Leggero (Piedmont) : native wines, names in dialect, aged in amphora.
• Milena Pepe (Irpinia) : two award-winning Taurasi, "Rosa Chiaro" 12°, blend with Sangiovese and Merlot, heat-sensitive label.
• Enrica and Francesco Spadafora (Sicily) : climate innovation with the white "cuGino" at 10.5°.
• Emanuela and Arianna Zani (Milan) : "Il Grappolo d'Oro", historic wine shop in the Wagner market.
• Cantina Terlano (Alto Adige) : presents "Terlaner Primo Grande Cuvee 2022", 4000 top quality bottles.
• Donatella Cinelli Colombini : conscious wine tourism and welcoming cellar.

TRENDS & MARKETS

International

• China : White wine boom (Riesling and Sauvignon). Forecast: red/white ratio from 9:1 to 6:4 in 5-10 years.
• Young Italians and Americans : wine as a status symbol. Uiv-Vinitaly research: interest in premium labels, but little loyalty.

Nationals

• Delta del Vino : Montepulciano d'Abruzzo DOP is the best-selling wine. A centuries-old dispute over its name.
• Keg wine : consumption increases and quality improves. Customs clearance is also underway in Italy.
• Organic farming : 20.4% of the surfaces in Italy reached. Tuscany and Calabria are leaders.

INNOVATION & SUSTAINABILITY

Technology, Environment, New Strategies

• Smart labels : thermo-sensitive or with QR code for conscious consumption.
• Climate & viticulture : response with low-alcohol wines and reasoned production.
• Marketing and product : focus on the strategies of young Sicilian wineries.

EUROPE & POLICIES

EU Wine Package (Approved on 28 March)

• Objectives: competitiveness, resilience, sustainability of the sector.
• Measures: simplified labeling, promotion of wine tourism, flexibility for replanting, aid for climate change.
• Alcoholic beverages and rebranding : EU proposal to relaunch the crisis-ridden sector.
• Cia-Agricoltori Italiani : the measures are good, but greater financial flexibility is needed.

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