Wine Idea's wine news for March 30, 2025!

Welcome to Wine Idea's wine news for March 30, 2025!

1. EVENTS AND NEWS FROM VINITALY 2025

Sardinia focuses on Cannonau

• Event: “Cannonau: the future is young”
• Objective: to dispel stereotypes, to enhance the versatility of Cannonau (red, rosé, passito, sparkling).
• When and where: April 6th at 1.45pm, Pavilion 8 – Vinitaly.
• Also highlighted in “VIA 10 years: a journey through wine islands”.

Lombardy protagonist with “Olympic” spirit

• More than 90 companies from Brescia present.
• Consortia involved: Franciacorta, Montenetto, Lugana, Valtènesi, Botticino, Valcamonica.
• Connection to the 2026 Winter Olympics .

Four thousand companies, 140 countries. But US duties loom

• US threatens 200% tariffs on European wine.
• Decision expected on April 2nd .
• Official presentation in Rome with Minister Lollobrigida and ICE President Matteo Zoppas.

2. THE “CALSECCO” CASE: PROSECCO UNDER ATTACK FROM THE USA

From California comes “Calsecco”

• Made by Rack & Riddle, designed for American Gen Z and Millennials.
• The Italian consortia are trying to block the name for improper evocation.
• Evaluation underway on the protection of the term “Prosecco”.

3. THE US TARIFF ISSUE: IMPACTS AND TENSIONS

Economic risks

• Coldiretti estimate: 6 million euros a day in losses for Italian wineries.
• The alarm of Italian restaurateurs in the USA

• Risk of drastic price increases (up to $350 per bottle).
• Restaurateurs and chefs concerned about the quality of the food and wine offerings.

The topic is also hot on the web

• Google Trends Analysis: Boom in Searches for “Wine Duties” in Italy, Peak on March 14, 2025 .

4. THE EU “WINE PACKAGE”: PROSPECTS AND DEBATES

A new impetus for the European wine sector

• Presented by Brussels with measures for:
  • promote low/no alcohol wines
  • introduce flexibility in production management
  • facilitate investments against climate change

Positive reactions from Federvini and Confagricoltura

• Federvini: “Important signal for the sector”.
• Confagricoltura: “We also need greater financial flexibility on CMO resources”.

Carlo Fidanza (FdI): “Finally concrete interventions”

5. TRENDS AND CONSUMPTION

Wine consumption is getting younger

• Millennials and Gen Z under 44: main target for quality wines.
• Analysis Uiv-Vinitaly IWSR Observatory: new purchasing behaviors and greater propensity to spend.

Water in wine? Modern heresy

• A historical excursus (from the Greeks to Homer) against the ancient gesture of watering down wine.

6. NEW PROPOSALS AND PROJECTS FROM THE CELLARS

“Project 1962” by Lungarotti

• Relaunch of Rubesco and Torre di Giano in version 62.
• Fresher, slimmer and more contemporary style.

The Sangiovese alberello of Cantina Maurizio Costa

• A tribute to the founder and terroir of Modigliana.
• New launch at Crazy Pizza in Milan.

Masseto: Exceptional Vertical in London

• Frescobaldi: “We must not fear change”.
• Event with Master of Wine and international press.

Hic et Nunc: Monferrato “beyond traditions”

• Focus on native and single-variety grapes.
• Story of a territory through the dream of Massimo Rosolen.

Chardonnay Troy by Cantina Tramin

• A high-altitude reserve in South Tyrol.
• Elegance and wood in contrast to the market trend.

7. REGULATORY CHANGES

Amendment approved for the DOC “Roma” specification

• Publication in the Official Journal.
• Result of the work of the Consorzio DOC Roma and Arsial.

8. PROTAGONISTS AND TESTIMONIALS

Mario Trapè leaves Cantina Sociale Montefiascone

• After 50 years of management, the outgoing president bids farewell to a growing and well-capitalized company.

9. DON'T MISS – UPCOMING EVENTS

The Great Terroirs of Barolo

• Date: April 12-13, 2025
• Where: Palazzo Martinengo, Monforte d'Alba.
• Program: masterclasses, tastings, cellar visits.

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See you tomorrow for new updates.