Wine Idea's wine news for March 14, 2025!

Current Events and Consumer Trends

• Falling wine consumption: a new strategy for the sector? Sommelier Alberto Piras proposes to enhance the quality pouring and non-alcoholic options to address the drop in wine demand. According to Piras, wine communication should be rethought, emphasizing its cultural value to relaunch the sector.
• Double label for large-scale retail trade and restaurants: transparency or commercial strategy? More and more wineries are adopting differentiation policies for products destined for large-scale retail trade and restaurants, raising questions about transparency towards consumers.
• Wineries that focus on hospitality grow more than others A survey by Movimento Turismo del Vino and Centro Studi Ceseo highlights how wineries with hospitality services register a significant increase in turnover. Wine tourism confirms itself as a growing sector.
• Armored vaults and millionaire cellars: wine as an investment The investment wine market continues to grow. The Langhe and other Italian wine regions are attracting more and more capital, transforming the sector into a strategic financial asset.

Markets and Export

• 2024 Italian wine exports: Veneto leader, Tuscany surpasses Piedmont Italy closes 2024 with a record export, reaching 8.1 billion euros. Veneto confirms its leadership thanks to the success of Prosecco and Valpolicella wines.
• Trump Threatens 200% Tariffs on European Wines US President Donald Trump is threatening 200% tariffs on European wines, champagnes and spirits in response to EU duties on American whiskey. The move could have serious repercussions on Italian exports.
• Federica Boffa (Pio Cesare): "With Trump's duties, we must seek new markets for our Barolo" The young owner of the historic Alba winery expresses concern about US threats and invites Italian companies to diversify their export destinations.
• Unione Italiana Vini: "98% of Italian exports at risk" The UIV Observatory warns against the devastating effects of US duties, which could cost the sector over a billion euros.

Events and Awards

• ProWein 2025: Conegliano Valdobbiadene Prosecco DOCG and Umbria Top among the protagonists From 16 to 18 March, the Consortium of Conegliano Valdobbiadene Prosecco DOCG and Umbria Top will participate in the trade fair event in Düsseldorf with a representation of excellence.
• Mionetto awarded at international wine competitions The historic Valdobbiadene winery wins prestigious awards in competitions such as Mundus Vini, Vinalies Internationales and Berliner Wine Trophy.
• Cocco... Wine Stories: new event on May 1st in Cocconato d'Asti After the success of Cocco…Wine, the Municipality of Cocconato is launching a new spring initiative dedicated to the world of wine.

Curiosities and Culture

• Drinking Wine in a Shell: The Mystical Experience of a Wine Bar in Tokyo Hidden in Nihonbashi, Vineria Il Passaggio revolutionizes the way of tasting wine, transforming it into a true ritual.
• Mapping the cellars of Palermo and valorization of the DOC Monreale A journey through the best wineries of the province of Palermo, to discover the native varieties and the Sicilian wine treasures.
• User manual for Villamagna DOC: a new zoning project The “Vinifera Vinum Villamagna” project, in collaboration with the University of Milan, aims to enhance the Abruzzo terroir through a scientific guide dedicated to producers.

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