Wine Idea's wine news for February 24, 2025!

Market and Financing

Viticulture: Emilia-Romagna opens two tenders worth 19.5 million euros

Emilia-Romagna The Region has published a notice for the National Support Program for the Wine Sector (PNS) 2025-2026 , with two financing measures: - 60% of the funds for companies that transform/market wine products. - 40% of the funds for basic agricultural companies. Deadline for applications: April 30, 2025, 1:00 p.m.

Rural development in Puglia: 3 new calls for the agricultural sector

Puglia The Puglia Region has published three public notices to support investments in citrus, cherry and table grape growing. The aim is to improve the competitiveness of agricultural companies and enhance regional products.

Conegliano Valdobbiadene Prosecco DOCG: Call for Promotion in Canada, Switzerland and Japan

Italy - Foreign markets The Consorzio Tutela del Vino Conegliano Valdobbiadene Prosecco, in collaboration with the Consorzio Formaggio Montasio , has announced a call for proposals worth 990,000 euros for international promotion initiatives. The planned activities include: - Public relations and social media - Advertising and promotions in sales outlets - Tasting events in target markets

Market Trends and Strategies

Wineries looking for Export Managers to strengthen their brand abroad

Italy - International A report by Michael Page Italia highlights how Italian wineries are increasingly investing in sales figures and marketing experts to expand into global markets. Most sought-after sectors : ✔ Export Manager and Marketing Specialist ✔ Agronomists and oenologists (with lower average salaries)

Wine focuses on wine tourism for the future of the sector

Italy During the Identità Golose congress, industry experts discussed the key role of wine tourism for the future of Italian wine. Speakers included: - Stevie Kim (Vinitaly) - Cristina Ziliani (Berlucchi Franciacorta) - Francesca Planeta (Planeta Estate)

Italy seeks new markets for wine: new export strategies

Italy - International With global consumption declining and uncertainty over US tariffs, many Italian companies are targeting new markets. One example is Cantina Bottega , which has developed a plan to address the economic slowdown in China and trade tensions with the US.

Wineries & Investments

Castello di Volpaia entrusts distribution to Sarzi Amadè

Chianti Classico (Tuscany) The historic Chianti Classico company, founded in 1172, has signed an agreement with Sarzi Amadè , leader in the distribution of fine wines and spirits, to strengthen its presence on national and international markets.

The Wall (La Panchera) expands: green light for 6 new storage silos

Arezzo The Il Muro winery has received approval from the Municipality of Arezzo to build six new wine tanks to meet growing market demand. However, the winery is struggling to find skilled personnel to manage production.

Debates and Controversies

Lollobrigida against alarmist labels on wine

Italy - EU Agriculture Minister Francesco Lollobrigida criticizes the EU proposal to include health warnings on wine labels , as is done for cigarettes. "Even the abuse of water can have negative consequences," the minister joked, generating mixed reactions on social media.

Sustainable Packaging: Slow Wine Fair Promotes Lighter Bottles

Bologna At the Slow Wine Fair 2025 , the vice president of Slow Food Italy Federico Varazi underlined the importance of reducing the weight of glass bottles, given that 70% of the sector's ecological footprint is linked to packaging.

Events and Awards

Franciacorta Festival: tastings and open cellars

Franciacorta, 8-9 March 2025 The Franciacorta Consortium is organizing the second edition of the Spring Festival , with visits to the cellars, sensory tastings and itineraries among the vineyards of the DOCG area.

Grandi Langhe 2025: focus on Barbaresco and the 2022, 2021, 2020 vintages

Turin The event saw the participation of 500 wineries and over 3000 references from Langhe and Roero , with tastings of the latest vintages of the great Piedmontese reds.

"Vigneti Aperti" is back with routes for campers and wine trekking

Italy The Wine Tourism Movement launches the new edition of Vigneti Aperti , with itineraries for hikers, campers and families to discover Italian wineries.

Curiosities and Lifestyle

Press for Champagne: The London Restaurant That Changes the Rules of Wine in the Dining Room

London At Bob Bob Ricard restaurant, customers can order Champagne by simply pressing a golden button on the table. An original idea that has made the restaurant famous for its pricing policy: a maximum markup of £75 per bottle , making even the most prized labels accessible.

7 Colli Piacentini: Farmhouse and Family Recipes at Cantina Civardi Racemus

Piacenza The Cantina Civardi Racemus winery combines wine production with rural hospitality, with a farmhouse where the women of the family pass down ancient recipes.

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