Online purchases of wine: in Europe, 47% are made by women
09/06/2015
The data are drawn from the Survey Lab research of vente–privee, which analyzes the preferences of the members of the site in terms of wine.
In Italy the women who turn to the e–commerce of wine are 39% and the number is growing. «Wine is now becoming more and more a pink product – researchers said – and in offline purchasing trends women are increasingly involved in the selection and purchase of the bottle that will be savoured at the table».
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