MASI among the protagonists of TFWA, the Cannes international fair dedicated to duty free and travel retail

The Venetian winery will present its new products in the name of sustainability, "Fresco di Masi" and the organic Prosecco "Casa Canevel - Diesel"

Masi will again be among the premium brands present at the TFWA (Tax Free World Association) World Exhibition & Conference in Cannes , international fair dedicated to Duty-Free and Travel Retail, in the Blue Village pavilion, F4.

The key event of the Travel Retail calendar returns from 24 to 28 October at Palais des Festivals et des Congrès in Cannes, with an in-person edition in which networking and product launches will once again be at the center of the event, a signal significant for the recovery of one of the sectors most penalized by the pandemic.

This important return will be for Masi, one of the first wine companies to enter the duty free sector, an opportunity to present its Green and sustainable vocation to the selected audience of the fair through the latest products launched on international markets. First of all "Fresco di Masi" , the new line of organic wines that expresses, right from the name, a concept of naturalness tout court and comes from a production "by subtraction" that minimizes the intervention of man on nature, and the Organic Prosecco "Casa Canevel - Diesel" , the result of the collaboration between Canevel Spumanti, a Valdobbiadene winery renowned for its premium sparkling wines, and Diesel, an iconic international lifestyle fashion brand. An entirely organic "single fermentation" wine, produced with an original a long cycle carried out in a natural way with a single fermentation.

Pier Giuseppe Torresani, Export and Travel Masi Detail Sales Director commented: "We are excited to return to Cannes for the TFWA. The return in the event there is a first step for the travel retail industry recovery. It's time to to meet, to forge new relationships and, most importantly, it's time to go back to travel. We need it for us and for our business. We look forward to meeting our partners in person and introducing new products. "

In addition to the new born in the Masi house, the prestigious products that the Venetian maison has developed specifically for Travel Retail will also be on display at the TFWA, such as the Masi Nectar Costasera Amarone Classico , the Masi Nectar Campofiorin.

With "Fresco di Masi", the company is among the finalists of the Frontier Awards 2021 , an award organized by the sector magazine DFNI to celebrate the best of innovation and creativity in Travel Retail, for the Star Wines & Spirits Product of the Year . The winners will be announced on October 27, during the event.