BEVERAGE: “A TOAST TO MENTAL WELL-BEING”,

In a global panorama that sees a constantly growing presence of chill drinks , with a value estimated at 368 million dollars in 2021 and destined to grow to reach 1.3 billion dollars by 2030, Edoardo Freddi International - the first reality Italian export management company in the wine sector - enthusiastically announces the new partnership with Dhaze, a cutting-edge company specialized in the production of chill drinks .

The increasingly diverse food and beverage industry continues to respond to the growing needs of consumers seeking products that provide stress relief and promote mental well-being. With 79% of the European population and 48% of Generation Z suffering from stress and anxiety, the need for effective and sustainable solutions is urgent.

Dhaze , with its innovative chill drink based on terpenes and hemp seed extract, aims to offer a break from the daily chaos, openly supporting generation Z in recognizing and managing anxiety. In fact, 1% of Dhaze's revenues are intended to finance mental wellbeing projects in high schools, demonstrating a tangible commitment to young people. Terpenes , naturally present in hemp and other plants, are at the heart of the Dhaze formula, developed with the contribution of agronomists and pharmacists, whose goal is to give the product a unique flavor and proven anti-stress benefits.

Edoardo Freddi , CEO of Edoardo Freddi International, comments: “We are thrilled to partner with Dhaze to bring to market an innovative and effective solution to address everyday stress and anxiety. Dhaze's mission inspired us right from the start and we want to actively participate in this new project. We are confident that together we can make a significant difference.”

Michele Fenoglio , CEO of Dhaze, adds: “This partnership represents an important step for Dhaze and for promoting the mental health of young people around the world. We are happy to collaborate with Edoardo Freddi International and bring our chill drink to an even wider audience.”

As the global chill drinks market continues to grow, with major expansion expected in North America and Asia-Pacific, Edoardo Freddi International and Dhaze are preparing to drive innovation and change in the industry by offering a concrete solution and accessible for dealing with stress and anxiety in contemporary society.