VisitMorellino: online the renewed version of the portal dedicated to wine tourism in Maremma

Simple, clear and immediate, with a completely renewed catalog of proposals and the debut of the section dedicated to merchandising. These are some of the innovations present in the version of the VisitMorellino portal, online for a few days, now implemented in its structure and graphics.

Launched in 2021 and promoted by the Consorzio di Tutela del Morellino di Scansano , VisitMorellino is a virtual space that allows you to discover how to experience the territory of the denomination in an immersive and complete way among the beauties of its villages and its landscape, suspended between the sea of Tuscan coast and the slopes of Monte Amiata.

The portal thus becomes a point of reference for wine tourists and lovers of life in the open air, with particular attention to the union between wine, sport, tourism and well-being. VisitMorellino offers, in fact, the possibility of organizing your own tailor-made stay in the Morellino di Scansano area by choosing from the many activities available - Wine Experience, Spa & Wellness, nature itineraries by bike, e-bike and on horseback or related experiences to the sea such as Surf, Kayak, Paddle Board and Snorkeling – made possible thanks to partnerships with the main players in the area such as: Saturnia Bike, Terme di Saturnia, Maremma Park, Movimento Turismo del Vino, Centro Porsche Firenze, 4 Tempi, Acquedotto del Fiora, Maremma Sup Avventura, Maremma 4 Style and Coravin.

" The restyling work - explains Alessio Durazzi , director of the Consortium - has made the navigation of VisitMorellino much faster and more dynamic, making it easier to make the peculiarities of our territory and our denomination understood by the many visitors who intend to spend a holiday in the lands of Morellino di Scansano. We are lucky enough to find ourselves immersed in an uncontaminated environment, ideal for those looking for tourism in close contact with nature. Lovers of wellness, good food and good wine, sport and nature, have an ideal tool for creating an ad hoc path in the name of sustainability".

From a strictly technical point of view, the most important innovation of this latest version concerns mobility and direct interaction with tourists who will purchase the solutions in total autonomy. Furthermore, the dedicated app will soon be available in the main online stores. VisitMorellino as well as having a simpler and more intuitive interface, which immediately puts the extraordinary beauty of the area in the foreground, and a new organization of contents to make navigation even more user friendly, has also been enriched with the section dedicated to merchandising at inside the e-shop area. From now on, in fact, users, in addition to the wines of the cellars of the Morellino di Scansano DOCG denomination and many useful accessories, will also be able to purchase sweatshirts, jackets, polo shirts, aprons, shoppers and many other products sold under the Rosso Morellino brand, from name of the in-house event organized in Scansano by the Consortium which this year will take place on May 15th.