The Italian Wine Tour starts, a journey by camper throughout the month of July, a 5000-kilometer wine route along the boot , which will visit 40 Italian wineries, in 14 different regions , under the banner of "Trust in the future of the Italian wine". 40 stories and 80 tastings to understand together with the protagonists how Italian wine is evolving and where it is going.
“In the past three months we have thought a lot about the future of Italian wine and consequently also about ours. We have
Thus, combining trust and love for the camper trip , the "Italian Wine Tour" project was born, a journey that will bring the two protagonists, together with their children Anna and Biagio, throughout the month of July in 40 cellars of our Country, in 14 different regions covering a distance of about 5000 kilometers .
"Yes, you got it right, we decided to take a trip" explain Lavinia and Fabio, journalists and communication and training experts in the world of wine. “But not a trip like any other, a trip to our wine Italy . It seems to us the best way to witness two fundamental things for us: trust and relationships . Two fundamental elements that are perhaps the ones that most (all of them) missed those who have lived and are still partially living this dramatic experience of the pandemic ".
A virus that has also affected some Italian wine companies that have had to face important losses in silence. All the production companies in the country have however been severely tested, them directly and also the numerous customers, starting with the restaurateurs who are perhaps one of the most affected categories in this difficult phase today.
“For this reason, regaining trust and, consequently, relationships for us today appears to be the most tangible signal to turn the page, to go beyond Covid-19. It does not want to be an act of courage for its own sake. We do not consider ourselves brave or even less unconscious but we think that today more than ever it is essential to demonstrate the vitality of the world of wine ", say the two journalists.
You can live the journey live, day by day, without filters, through the social channels of the magazine Wine Meridian: the Instagram stories will allow you to travel together with the cheerful "family of wine" living every moment of the day, Facebook instead will be there also an opportunity to share the first insights on the wines tasted, the life and entrepreneurial stories of the protagonists of the wineries visited. The articles and video interviews on the newspaper's website will allow you to go into more detail about the tour, with tales of territories, people, products that make Made in Italy an excellence in the world.
"This experience will not only be ours, but yours and for everyone, and we know that there are many of us who love Italian wine and who have great confidence in its radiant future", conclude Lavinia and Fabio.
