Argentiera promotes the wine tourism offer to establish and consolidate authentic and long-lasting relationships with its admirers. In recent years, hospitality has become a primary asset of the Livorno company's strategy , a channel of communication and direct involvement that allows visitors to immerse themselves in the spirit of the place and enjoy the beauty of the Bolgheri land in full Argentiera style. The visit and tasting proposals are taken care of down to the smallest detail and designed for individuals or small groups. Guests are guided to discover the production areas and the most suitable vineyards , so as to fully grasp and appreciate the quality and stylistic refinement of the wines being tasted. The time factor is managed carefully, favoring slowness , to capture every detail, every glimpse, every natural element that finds a reflection in the glass.
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The first route is the Cellar Tour : it begins by exploring the particular architecture of the cellar, which recalls the Tuscan fortresses of the 16th century, then you enjoy the view of the Tuscan coast from the terrace with a view and ends with a guided tasting in the interior of the wine shop.
With the Vineyard Experience , visitors walk between the rows and reach the roof terrace overlooking the vineyards from which Argentiera Bolgheri DOC Superiore is born. Here the gaze is captivated by an enchanting panorama that embraces the islands of the Tuscan archipelago and Corsica, a belvedere refreshed by the sea breezes that intertwine with the scents of the Mediterranean scrub. The tour continues with a visit to the cellar and a guided tasting in a reserved room. From the vineyard to the glass, the journey illustrates how the company translates the talent of the territory into a fine wine selection.
The Ventaglio Tour is the most exclusive and refined route: the experience begins with a visit to the cellar and then moves into the 1.5 hectare vineyard which embraces the top of the hill like a giropoggio, taking on the iconic radial shape of a fan which It has a large holm oak as its center of gravity. The company's first single vineyard is born from the Cabernet Franc bunches grown here, which represents the production peak of Argentiera in terms of position, soil and climate characteristics and quality of the grapes. The visit ends with a guided tasting in a private room.
The strategy aimed at strengthening and cultivating the relationship with its admirers over time also includes the wine club renewal project, officially presented in March 2024. All those who decide to live a visit and tasting experience in the company, in fact, acquire the title of Argentiera Ambassadors , joining the club and accessing exclusive services, such as the possibility of purchasing en primeur , old vintages, limited editions, large formats and receiving personal invitations to private events.
