In addition to the 22 associated Ruchè wineries, all seven municipalities of the DOCG ( Castagnole Monferrato, Montemagno, Grana, Portacomaro, Refrancore, Scurzolengo and Viarigi) joined it , which will co-finance the investment of 60 thousand euros for a wide-ranging activity . Objective: to prepare the UNESCO heritage area for more conscious tourism.
<< The project was strongly desired and will have innovative elements, such as one-to-one tailor-made training, which will allow each of the 60 actors to develop an optimal wine tourism offer. Everything will be put online thanks to relationships with tour operators and dedicated posters >>. Says Luca Ferraris, president of the Association.
Developed by Agricola Multimedia and Love Langhe Tour , the project is developed in collaboration with the Consorzio Tutela Barbera d'Asti and Vini del Monferrato. «The Consortium is happy to support an innovative project, which demonstrates the dynamism of a beautiful and ever-growing reality such as that of Ruchè di Castagnole Monferrato. - Says the president of the Consortium Filippo Mobrici. - These initiatives that involve the producers themselves are welcome with the aim of creating a virtuous promotion model that, perhaps, can also be a model for other territories ».
The project will last two years and will see the creation of multimedia and analogue contents, the development of dedicated signage, individual consultancy to the actors (wineries, accommodation facilities, restaurants and shops) in which the targets will be assessed and the training of all the operators involved. to provide them with useful tools for the enhancement of the territory as a whole. Finally, ad hoc tourist proposals will be elaborated.
A family of 1 million bottles. This is how the Ruchè di Castagnole Monferrato Producers Association is defined, a small but precious denomination unique of its kind. Located within the territory proclaimed a World Heritage Site by Unesco (Langhe, Roero and Monferrato), the world of Ruchè is a fine example of how team spirit can give great results. Informally established in 2001 by a group of friendly producers, the Ruchè Producers Association was formally founded in October 2015 and today has 22 companies and 25 producers led by Luca Ferraris , president in office since 2020 for four years and flanked by vice president Franco Morando, by the directors Franco Cavallero (Cantine Sant'Agata), Daniela Amelio (Amelio Livio), Gianfranco Borna (Cantina Sociale di Castagnole), Roberto Morosinotto (Bersano) and Roberto Rossi (Vini Caldera) and by the secretary Dante Garrone (Garrone Evasio and Sons).
