In this period of forced stasis, where it is not possible to dedicate time to visiting the territory and its excellences, the Trentino Wine and Flavors Route has thought of bringing these stories directly to the houses of the Trentino, through a means capable of reach everyone: television.
And so, thanks to a collaboration with the Trentino TV broadcaster , always careful in collecting and supporting the voices of the territory, the " Faces and stories. Along the Wine and Flavors of Trentino Road " project was conceived, starting from the format Thursday 7 May , which includes the daily airing of a 60-second video, self-produced by a member , at the end of the 13.00, 20.00 and 22.30 news programs .
Simple and genuine stories, shot with a smartphone, which show "without filters" what is hidden behind farms, accommodation and restaurants, promotion bodies, institutions.
" A different way - commented Francesco Antoniolli, President of the Trentino Wine and Flavors Route - to tell our association through the direct voice of the members who will be able to present their history, their distinctive characteristics, the initiatives underway during this particular moment and those in the program, thus intriguing viewers to deepen their knowledge at the end of the lockdown. An approach - he continued - which makes our members, who obviously are our pride, absolutely protagonists, in line with what has been done on the covers of our social pages, where a collage of their smiling faces stands out, accompanied by the hashtag we dedicated to them, #soci_stradavinotrentino ".
Many operators have already joined the project, representing the different categories of the team. Their heterogeneity therefore allows the public to show the many components that make up the association and, therefore, also to explain the various reasons that led them to become part of this reality of promoting the territory and its products.
Following the TV broadcast, the videos will also be published on a digital media platform : on the web TV www.trentinotv.it and on the APP for smartphones and tablets of TRENTINO TV in on demand mode, but also on the YouTube channel of the Trentino Wine and Flavors Route and on the association's other social channels . They will also be included in the files dedicated to each member available on Tastetrentino.it/vino , thus enriching the profile of each reality with content. They can therefore also be used outside the provincial borders by a target who visits these channels and therefore sensitive to the issues, thus increasing the possibility for each member to make himself known and appreciated.
The project "Faces and stories. Along the Trentino Wine and Flavors Route, it is organized by the Trentino Wine and Flavors Route with the precious collaboration of Trentino Tv and the support of La Trentina.
