Consorzio di Tutela Vini Doc Sicilia which also for the year 2023 will relaunch promotional activities in third countries: USA, Canada and UK.
Consorzio di Tutela Vini Doc Sicilia which also for the year 2023 will relaunch promotional activities in third countries: USA, Canada and UK.


Consorzio di Tutela Vini Doc Sicilia which also for the year 2023 will relaunch promotional activities in third countries: USA, Canada and UK.

SICILY CROWNED AS WINE REGION OF 2023 IN A SURVEY BY COLANGELO & PARTNERS.

THE VINI DOC SICILIA CONSORTIUM RELAUNCHES PROMOTIONAL ACTIVITIES IN THIRD COUNTRIES: USA, CANADA AND UK.

Carrying out promotional activities in the markets of the USA, Canada and UK to spread the culture of DOC Sicilia wines, with the ultimate aim of making their quality known and raising their value, is also for 2023 one of the main objectives of the Consortium for the Protection of DOC Sicilia wines , which since 2012, in parallel with the activities of protection and supervision in defense of the consumer and producers, carries out activities and initiatives aimed at promoting the denomination.

" Enthusiasts, consumers and professionals of the sector - underlines Antonio Rallo, President of the Consorzio di Tutela Vini DOC Sicilia - are the recipients of an extensive programming of marketing and promotional activities aimed at recognizing the denomination of controlled origin "Sicilia" as increasingly representative of a unique and varied territory. Moreover, among our objectives there has always been that of the progressive diffusion of a greater awareness among consumers of the value of DOC Sicilia wines ".

Colangelo & Partners, Current Global, Ambasciatori dei vini, The Drinks Business : here are the partners the Consortium uses respectively in the US, Canada and the UK to ensure that the 2023 promotional strategy can be increasingly effective and tailored to the countries of destination of the communication activities of the DOC Sicilia.

In 2022, for the second consecutive year, Colangelo & Partners, one of the leading American integrated communication agencies specializing in the world of wine and food, organized a series of promotional activities dedicated to Sicilian wines - such as tastings, seminars or in-depth focus , online and off-line, as well as in presence - aimed at the media, sommeliers, importers and distributors. Given the success of the previous year, in 2023, among others, educational activities aimed at the specific characteristics of Sicilian vines will be re-proposed, especially the autochthonous ones, such as Grillo and Nero D'Avola, with the aim of stimulating increase in the points of sale of DOC Sicilia wines.

" The commitment of DOC Sicilia in marketing activities in the United States is leading to great results ", underlines Gino Colangelo, president of Colangelo & Partners , the US partner agency for trade marketing. “More and more US wine importers are choosing Sicilia DOC wines and more and more Sicilian wines are featured on restaurant wine lists. In fact, Sicily has been listed as the wine region of 2023. ” To say it is a survey that involved a sample of over 1,000 people distributed in the 50 American states, of which 50% in the State of New York and in California, followed by Florida, Washington and Colorado. The study was conducted in synergy by Colangelo & Partners with Wine Opinions, the market research company that provides data relating to the US wine industry and which have developed a study on the wine trade in the United States to support company marketing.

Charming, authentic and sophisticated : these are the adjectives that describe wines made in Sicily according to the communication agency Current Global, which aims to make North American consumers increasingly aware of how Sicilian wines represent an aesthetic and substantial, and it does so through paid media advertisements in national newspapers, posts on social networks and media relations activities. " Since 2015 we have supported the DOC Sicilia brand in the US market - explains Virginia Devlin, CEO of Current Global - spreading news through the media, ensuring the approval of influencers and committing ourselves to reaching Millennials and Generation Z consumers. With the popularity of the series tv "The White Lotus" in 2022, we can say that the secret of Sicily and its wines has become increasingly captivating. In 2023 we will focus more and more on making known how quality can be declined through delicious and different wines , but also to consider Sicily as the ideal destination for enthusiasts of the sector ".

From virtual tours to wine competitions to education dinners, Ambasciatori dei Vini has been organizing a promotional plan aimed at the Canadian market for three years. " Our agency - adds Luc Desroches, CEO of Ambasciatori dei Vini - is thrilled to be able to turn the spotlight on the denomination of controlled origin "Sicily" in Canada and promote the qualitative aspect of Sicilian wines. Consumers have shown a renewed appreciation for the dynamic commercial presence of the Consortium and its associated producers ".

" Sicily has always produced wine, but in recent times the awareness of the excellence of the territories, sustainable and high-quality production is increasingly evident ", underlines Patrick Schmitt MW of The Drink Business , who last June organized a walk around tasting in London, where the participating Producers had the opportunity to let around a hundred guests taste 87 references of Sicilia DOC wines, including sales managers of companies linked to the wine sector and catering operators. On that occasion, a masterclass on DOC Sicilia wines was also held by Patrick Schmitt MW. The same initiative is expected to be implemented in 2023, as well as other promotional activities for Sicilia DOC wines.

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