Important news because the achievement of this objective, obtained thanks to a demanding work carried out by the young Consortium, enhances the international protection of Vermouth di Torino PGI, the most famous flavored wine with Protected Geographical Indication in Italy and the only vermouth in the world to have this recognized status.
“ The US Certification Mark is not always so easy to obtain – notes President Roberto Bava – it took three years of work during which the Consortium operated in close collaboration with the historic producers of Vermouth di Turin, which have made their archives available in order to collect the documents necessary for the preparation of the dossier. These authentic testimonies have made it possible to demonstrate that the Vermouth of Turin has been sold in the United States by the members of the Consortium continuously from 1866 until today and to obtain the precedence rights".
" The Turin Vermouth Consortium is constantly active to protect consumers from misleading labeling practices ” comments Pierstefano Berta, Director of the Consortium. “ Constantly working with Italian institutions and with the Trademark Offices of other countries to obtain maximum protection for Vermouth of Turin, it became clear that we needed broad protection in the USA, a country that represents a very relevant market for the Consortium members ."
By obtaining this Certification Mark, the Consortium has completed a journey which in recent years has seen the protection of the PGI, of the name of the Vermouth of Turin and of the consortium brands in Italy and in all the countries of the European Union, as well as than in numerous other nations. Registration in the USA is fundamental in the process of global protection and control of the "Vermouth di Torino PGI" denomination: it is an incentive for the Protection Consortium to negotiate with other countries and to strengthen its objective of protecting consumers around the world from possible imitations of a historical and traditional product, the pride of Piedmont, Italy and Europe.
It's always Vermouth di Torino® Time
The Vermouth of Turin
Vermouth di Turin is the most famous Italian flavored wine, already appreciated at the royal court of Savoy. Its name derives from the German term wermut which defines Artemisia absinthium (wormwood), the main aromatic base in its preparation. From 1400, Turin's liqueur makers began to distinguish themselves for their expertise in the art of distillation until they achieved, already in the eighteenth century, great fame beyond the Italian borders. In the 19th and 20th centuries, Vermouth also became famous abroad in its two white and red variants. The development of Vermouth di Torino as we know it today, a fascinating convivial aperitif, began precisely in the Piedmontese capital. Over the years we have witnessed the evolution of processing techniques: the new ones have joined the older ones and their coexistence continues today to preserve and enhance the traditional production of this product.
Vermouth di Turin is classified based on its color (White, Amber, Rosé or Red) and the quantity of sugar used in its preparation. The specification also provides for the Vermouth di Torino Superiore type which refers to products with an alcoholic strength of no less than 17% vol., made with at least 50% Piedmontese wines and flavored with herbs - other than absinthe - grown or harvested in Piedmont.
Turin Vermouth Consortium
The Consortium's main purpose is the protection, promotion and valorisation of the denomination, protecting information for the final consumer and providing technical assistance and professional training to companies and producers. Among the main tasks, also the supervisory activity to guarantee the correct application of the Geographical Indication denomination to the consortium products. Among the objectives there is also collaboration with institutes and schools to promote initiatives related to the valorisation, nutritional education and correct and responsible consumption of vermouth. After over twenty years of work, the Consortium was established in 2019 by will of the producers of Vermouth di Torino who, aware of the need for regulation, together define a production specification approved by the Decree of 22 March 2017 with which the Ministry of Agricultural, Food and Forestry Policies regulated the geographical indication Vermouth di Torino/Vermouth di Torino .
Currently the Consortium, chaired by Roberto Bava, includes 35 historic companies that produce and distribute Turin Vermouth all over the world: Antica Cantina di Calosso, Antica Distilleria Quaglia – Bèrto, Antica Torino, Arudi, Bosca, Cav. Pietro Bordiga, Calissano – Gruppo Italiano Vini, Carlo Alberto, Carpano – Fratelli Branca Distillerie, Chazalettes, Cinzano – Davide Campari–Milan, Giulio Cocchi, Coop. Erbe Arotiche Pancalieri, D.co Ulrich, Del Professore, Drapò – Turin Vermouth, Ducato, Franco Cavallero Spirits, Gancia & C., Karminia, Isolabella della Croce, La Canellese, Luigi Vico, Mainardi, Mancino, Martini & Rossi, Antonio Parigi , Peliti's, Revel Chion Distillery, Scarpa, Sibona, Sperone, Starlino, Tosti1820, Vergnano..
