The Gin Tabar Karaoke Tour finale with Orietta Berti in Milan

Twenty finalists, an exceptional jury, and a stage to compete for the title of the first Italian Karaoke Champion. After a summer of touring Italy, the Gin Tabar Karaoke Tour reaches its grand finale: October 1st at the Bocciofila Martesana in Milan, with Orietta Berti as the star of the evening.

Twenty finalists selected throughout the tour will compete on stage: 10 of the 93 participants who performed at the five live dates around Italy over the summer, while the other 10 were chosen through online karaoke, from the over three thousand videos received on Gin Tabar's social media.

Margherita Devalle will host the final, chosen to guide the audience through the various stages of the competition and set the tone for the evening between the stage, the contestants, and the jury. She will lead the performances of the 20 finalists until the winner is announced.

Entrance to the evening will begin at 7:30 PM. After the 20 finalists have performed and the jury has assessed their performances, the winner of the competition will be announced. They will earn the title of Italian Karaoke Champion and take the stage for the final duet with Orietta Berti.

In addition to the duet, he will receive a personalized gold record with a plaque engraved live during the event and the National Karaoke Team jersey.

A journey that lasts a summer

The grand finale concludes a journey that began last June 22nd in Milan and continued through Rimini, Naples, Viareggio, and Civitanova Marche, taking Gin Tabar karaoke around Italy throughout the summer.

The tour stems from "Tabar, the gin that makes you sing," Gin Tabar's summer campaign, created by Unfollow Advertising with Orietta Berti, designed to transform music and karaoke into an opportunity to get together. Launched on the brand's social media channels, the campaign reached venues with a format that invited audiences to choose a song, get on stage, and get involved.

The result was an increase in Tabar's sales, which began to position itself as the only premium Italian gin capable of competing with foreign multinationals.

The location

The final will be held at the Bocciofila Martesana, a historic Milanese venue overlooking the Martesana Canal, chosen for its authentic and convivial character.

Access to the evening will be by registration via a dedicated link.

TABAR KARAOKE TOUR – THE FINAL

October 1, 2026

Martesana Bowling Club

Via Rovigno 14, Milan

Karaoke Show: 9:00 PM

Gin Tabar

Behind Gin Tabar is the experience of Casoni Fabbricazione Liquori, a historic Emilian company founded in 1814. With Tabar, Casoni has chosen to invest in a contemporary, popular idea of Italianness deeply rooted in conviviality.

CASONI

Founded in 1814 in Finale Emilia, Casoni Liquori began as a small family distillery. Today, with over 210 years of history, it employs more than 80 people and exports to over 60 countries, producing over 30 million bottles annually. Its portfolio ranges from bitters, including Amaro del Ciclista, Gin Tabar, vermouth, and the Aperitivo 1814 line, to traditional liqueurs such as Nocino and Limoncello, as well as non-alcoholic ready-to-drinks and the iconic dessert liqueur Sassolino. Committed to quality, sustainability, and innovation, Casoni is an ambassador of fine Italian drinking.