United we can do more and better. In this spirit, the Producers Association of Nizza DOCG has decided to start # ilnizzaperlasolidarity , creating a "common front" to support doctors, nurses and all health workers of the Cardinal Massaia Hospital of Asti, who are currently donating themselves to the health of all of us.
The initiative saw each member donate 12 bottles of one of their symbolic products to make them available to the Enoteca Regionale di Nizza Monferrato, which will give the public the opportunity to buy and receive them comfortably at home. Each enthusiast will be able to buy a single bottle or boxes of 3 or 6 references with a selection of different manufacturers. The proceeds from the sale will go entirely to the Cardinal Massaia Hospital of Asti .
Distillerie Berta, associated with Nizza since its foundation, has also decided to donate Nice Grappa Aged , in honor of the project. " We have welcomed the initiative with enthusiasm - says Annacarla Berta - We strongly believe in the social responsibility of our company and for this reason, over the years, we have developed several projects. Our hope is that # ilnizzaperlasolidarity will be received by the public and allow us to give hospital a real help ".
The isolation, the social distance, the solitude that follows are the opposite of the image of conviviality with which wine and grappa are associated. However, we are made of humanity, closeness, solidarity: these values give us strength and allow us to overcome even the most difficult moments.
" The Nice Producers Association has always believed strongly in the value of the collaboration. Over the years, in addition to promoting the Nizza DOCG denomination, it has also expanded the dialogue with the territory to create a system and be stronger together. In this particular period we want to give everyone together a contribution to the realities that are managing the Covid-19 emergency on a daily basis. " comments Gianni Bertolino , President of the Nice DOCG Producers Association.
The project will also be communicated with a social campaign # ilnizzaperlasolidarietà: each producer has made a video , promoting it through Facebook or Instagram; these contents will include all the information necessary for the followers to complete the purchase of the solidarity labels at the Enoteca Regionale di Nizza Monferrato, and will be shared by the official social media of Il Nizza. The generous buyers, once received the chosen bottles, will be called to publish a photo with hashtag # ilnizzaperlasolidarity and in turn to support the initiative: every gesture, even the smallest, will be a concrete support to those who are in the moment at the moment line against Covid-19.
Here's how to participate in the initiative: until 10 May it will be possible to buy
