From Sunday 23 June until Sunday 30 June 2024, the third edition of the Vermouth di Torino Week will be celebrated in Italy and around the world, the event created by the Vermouth di Torino Consortium dedicated to sharing knowledge of the famous Piedmontese flavored wine, denomination, of its use in mixing.

Cocchi , which has been producing Vermouth di Torino and other flavored wines since 1891, has always been at the forefront of the rediscovery and diffusion of Vermouth, and this year too it is taking part in the Vermouth di Torino Week, alongside the Italian establishments that want to join.

There are several events on the calendar promoted by Cocchi in collaboration with partners and with the participation of high-level Italian and international speakers.

  • June 25, 2024: “Whiskey meets Vermouth of Turin” with Michele Mariotti

As part of the Vermouth di Torino Week events calendar, on 25 June 2024 at 4pm , Cocchi is organizing a masterclass entitled “Whiskey meets Vermouth di Torino” at Villa Sassi in Turin . The barman Michele Mariotti , from Gleneagles, will host the meeting aimed at an audience of operators (barmen and trade press).

Scotch Whiskey and Vermouth are a combination used in a myriad of classic cocktails for centuries – explains Mariotti -. The bitter-sweet elements of vermouth pair perfectly with the body of Scotch, which brings great diversity into play. I love whiskey because it can bring a tangy note to Vermouth-based drinks, like a Reverse Rob Roy

At Gleneagles, we use vermouth and Scotch in several cocktails. In the Book of Berries, the American Bar menu at Gleneagles, we use Vermouth to add a third dimension to some of our cocktails.

In the masterclass, we will explore which elements of Whiskey can be enhanced with Vermouth and how to manage the creative process behind a menu, to have a diverse selection of drinks in a conceptualized menu ”.

The masterclass has a limited number of places and places are limited: to participate write to

Afterwards, from 6.30pm to 10pm at Cloud9 of Villa Sassi Cocchi cocktails with whiskey and Vermouth from Turin prepared by Michele Mariotti: the event is open to all.

  • 26 June 2024: Vermouth a Corte at Castello di Lucento

Organized by Carta Italia at the Castle of Lucento, from 6pm to 7.30pm, guided tour of the Castle with an introduction by Tommaso Varaldo, president of the AIEF Foundation; visit to the collection of paintings by Eugenio Bolley; seminar on the Vermouth of Turin led by Fulvio Piccinino, with tasting of Cocchi Vermouth paired with chocolate.

Information and registration at the number:3485212825 /

  • June 27, 2024: Cocchi Vermouth Experience – Create your own Vermouth

Organized by Esperienza and under the guidance of Fulvio Piccinino, appointment at 8pm at Casa Marchetti in Piazza CLN, 248 in Turin to create your own Vermouth di Torino and listen to stories and anecdotes about the famous flavored wine. Tasting of Cocchi Vermouth di Torino.


  • 29 June 2024: Cinema in the Vineyard with Vermouth & Tonic

On 29 June 2024, at 7pm, an aperitif with Vermouth & Tonic will take place in the Bava di Tuffo vineyard, in Cocconato, followed by a cinema screening at 9pm of The Great Gatsby (2013), directed by Baz Luhrmann.

The film, based on the novel of the same name by F. Scott Fitzgerald, tells the story of the mysterious and charming millionaire Jay Gatsby (played by Leonardo DiCaprio) and his obsessive love for Daisy Buchanan (Carey Mulligan). A work that captures the essence of the American twenties with pomp and drama, made even more evocative by the location of the vineyard.

Info and reservations: benvenuti@bava.com0141907083 .

  • June 30, 2024: Olfactory laboratory: create your own Vermouth perfume

Organized by Essentiàlia, in the teaching room of the Central Market of Turin over two shifts of approximately 40 minutes, at 5pm and 6pm, olfactory tasting and workshop

The laboratory includes the tasting of Cocchi Vermouth and the olfactory exploration of the notes that best represent the bouquet of herbs and aromas contained in the wines. Subsequently, each participant will be able to create an eau de toilette in a practical 10 ml roll-on bottle. inspired by discovered vermouths.


  • Every day of Vermouth di Torino Week 2024: Vermouth Cocchi and Casa Marchetti

You can try the unique taste of Cocchi Turin Vermouth ice cream at Casa Marchetti in Piazza CLN, 248 in Turin.