ROSAMARA VALTÈNESI ROSÉ, ITS “POWDER PINK” COLOR BECOMES INSPIRATION FOR DESIGN

When a wine's character is also perceived through its color, its nuance can become an element to be enhanced and carried beyond the glass. This idea inspired the project dedicated to RosaMara di Costaripa, the rosé with delicate blush pink hues that finds its perfect companion in an elegant ice bucket of the same shade.

The project stems from the desire not to hide the wine, but to let it take center stage even when serving it. The wine cooler, made of clear acrylic glass, allows the bottle's blush pink hue to remain fully visible, transforming it into an integral part of the object and, consequently, the atmosphere of the table. Transparency thus becomes a functional and aesthetic choice: it does not cover, alter, or overwhelm the color, but rather allows it to emerge naturally, creating a light and harmonious effect. The result is an object with a minimalist design, designed to discreetly blend into the table setting and complement RosaMara without distracting from the bottle. The wine cooler takes one of the most recognizable elements of wine and transforms it into a visual detail that can be appreciated even before tasting. The blush pink, delicate yet distinctive, thus becomes a true connecting thread between bottle and table.

The graphic design also follows this approach. One side of the cooler displays the name of the wine, RosaMara, while the other features the name of the company, Costaripa, in a clean, simple design. The result avoids any superfluous elements, allowing the bottle, its hue, and the transparency of the material to define the whole. The cooler thus goes beyond its practical function: it becomes an element that contributes to the wine experience. It is a detail that can accompany RosaMara from aperitif to table, fitting into different contexts without losing its identity and bringing to service the same attention to nuance that characterizes Costaripa rosé. A project in which the design doesn't simply add an accessory to the bottle, but rather observes a specific characteristic—its color—and transforms it into a recognizable signature. The powder pink thus becomes something that goes beyond the glass: it enters the space, interacts with the table, and helps define the way the wine is presented and perceived.

For Mattia Vezzola, the soul of Costaripa, it's precisely in the attention to nuances that the difference lies: " When you work with nuances, the imperceptible makes the difference. "

Directions

Retail price 45 euros

Measures

145 cm base

266 cm tall

Registered trademark