The Protection Consortium plants another important flag on its dense map of the countries involved in promotional activities around the world. And it does so in spite of this difficult historical moment, a sign of the intrinsic strength of the denomination and of the great determination in pursuing its mission as ambassador of Lugana in Italy and abroad .
The debut in Switzerland is set for tomorrow, November 17th, in Zurich, with three Masterclasses, aimed at operators and winelovers . " It is a choice consistent with our strategy of focusing on the national and European market in such a complex year for our sector, which however led us to consider new investment prospects in neighboring countries - says the Director of the Consortium Andrea Bottarel - . The appellation is experiencing a good recovery, Lugana is in first place among emerging wines in Italy and we would like to be able to exploit this momentum for more articulated projects in 2021 and to further consolidate the loyalty of the European consumer. We will continue to preside over the markets ". core "like Germany, trying to extend the influence to all its neighbors, such as Switzerland, the Netherlands and Belgium. Our aim as a Consortium is to reveal the most typical elements, those that make Lugana what it is, a wine absolutely unique, which has the great fortune of being immediate and highly gastronomic ". To achieve this, the Consortium renewed its collaboration with the prestigious magazine "Vinum" , its historic partner and true bible for Swiss, German and Austrian enthusiasts, and involved as moderator Carsten Fuss , academic and wine journalist, responsible since 2005 for the courses of 'Academie du Vin and, from 2018 moderator of the weekly column "in Vino Veritas" on Radio 1. " It is a pleasure to present the Lugana appellation and its producers to the Swiss public - says Fuss -. Lugana is one of the best known Italian white wines in German-speaking markets. We are honored that the Consortium has chosen Vinum as an authoritative partner for its promotion, especially on the Swiss market, which has always appreciated quality wines ".
The appointment is at the Restaurant Metropol (Fraumunsterstrasse 12, 8001 Zurich) with three different tasting and study sessions , at 11:30, 14:00 and 16:00. The wines of 29 different companies will be tasted and the Director Bottarel will be connected live from Italy.
The appellation has reached, in recent years, 2,500 hectares of vineyard area, with a bottled which, in 2019, closed almost 22 million bottles and which is currently seeing a recovery, with a growth of almost 12% . despite the decline in sales suffered during the lockdown months. Of these, about 70% are exported abroad , with majority shares being attributed to Germany and the United States, which are growing considerably from year to year.
