JOSETTA SAFFIRIO CELEBRATES THE VALUE OF WELL-BEING THROUGH YOGA, NATURE, AND WINE

At a time when tourism is increasingly favoring authentic, sustainable, and well-being-promoting experiences, the concept of slow travel is emerging as a conscious choice, based on time, listening, and connecting with the local area. This philosophy has always been part of the Josetta Saffirio winery, and is expressed not only in its hospitality and approach to wine tourism, but also in its iconic wines.

Josetta Saffirio's Metodo Classico sparkling wines, for example, embody this vision. From the Alta Langa DOCG, which rests on the lees for over 30 months before disgorgement, to the Nebbiolo d'Alba Spumante Rosé Brut DOC, which ages in the bottle for 30 to 36 months, every stage of production is guided by respect for nature's rhythms and the pursuit of balance. This patient waiting isn't just a technical choice, but the expression of a production philosophy in which time is an essential ingredient, capable of imparting depth, harmony, and complexity to the wine.

It is precisely from this idea of slowness and awareness that the two summer events the winery dedicates to its guests are born, transforming the vineyard landscape of the Langhe, a UNESCO World Heritage Site, into a space dedicated to well-being, regeneration, and discovery.

The first "Yoga and Apericena in the Cellar" event, scheduled for July 24th , will lead guests into the sunset with an experience combining movement and conviviality. After a yoga session led by a qualified instructor among the vineyards surrounding the estate, participants will experience the most evocative moment of the day with an apericena in the cellar, accompanied by a selection of three house wines. It's a chance to leave the daily grind behind and immerse yourself in the colors, aromas, and flavors of the Langhe, experiencing wine as part of a broader experience of well-being and connection with the region.

On August 29th , "Yoga and Brunch" will be the focus, a morning designed for those who wish to explore the connection between landscape, wine culture, and the quality of time. The day will begin with a yoga practice among the vine rows, immersed in the tranquil hills of Monforte d'Alba, followed by a guided tour of the winery to discover the history of the Saffirio family, their production philosophy, and the identity of their wines. The experience will conclude with a brunch accompanied by three select glasses of wine, a journey that highlights local gastronomic excellence and offers an authentic interpretation of the region through its flavors.

Two different events, united by the same vision: to transform a visit to the winery into an experience that engages body, mind, and senses, where wine becomes part of a broader story of nature, balance, and authenticity.

And for those wishing to extend their stay to explore the beauty of the Langhe, Josetta Saffirio offers suggestions on partner accommodations in the area. You can request information and personalized advice by writing to info@josettasaffirio.it, to transform a sunset aperitivo into an even more complete travel experience.

Because in the Langhe, time isn't something to be chased, but a value to be cherished. Just like in the vineyard, in the cellar, and in the glass.