For the occasion, various activities were organised, among which the latest social campaign certainly stands out, created in collaboration with the well-known Sicilian barlady Clara Pepe and the Rulli Frulli band from Finale Emilia.
A series of six social videos made to the rhythm of music, filmed in iconic places of the distillery (such as the cellar of the aging stills), and accompanied by the percussion of the Rulli Frulli band, as well as the magical cocktails created by Clara Pepe with flair bartending with Casoni references.
The contents will be made accessible through a digital communication campaign based on the main Casoni social platforms with a bimonthly deadline. The objective? Opening the doors of the distillery to a young target attentive to the mixing and use of iconic local ingredients.
A project of which Manuel Greco, Trade Marketing Manager Casoni , is extremely proud. “For the 210 years of history of the distillery, we wanted to create something special also on our digital channels, thus reaching a ''fresh'' target, receptive and extremely attentive to the latest trends: this is where the idea of this innovative social campaign" - comments Greco , who then adds - "Campaign which has as its objective to make the various souls of Casoni known to the general public: the solidarity one, and here I underline the collaboration with the Rulli Frulli band, which we have been carrying out for years with pride, and that of the excellence of our references, masterfully used by barlady Clara Pepe with acrobatics.”
“We invite you to discover the contents of the campaign directly on our Facebook and Instagram social accounts: prepare to immerse yourself in a fun mix of music, percussion, cocktails and flair bartending” - concludes the Trade Marketing Manager.
Band Rollers Whisks
Born in Finale Emilia in September 2010 from an idea by Federico Alberghini, it is a solidarity band that uses self-built percussion instruments by recycling waste materials, made up of able-bodied and disabled boys and girls. To find out more visit the site
Casoni
Ancient Italian distillery and liqueur factory founded in Finale Emilia (Modena) in 1814, produces excellent liqueurs and spirits, distributed in Italy and around the world. Born from the passion for tradition and the continuous attention paid to new consumer trends and all the latest market news, this 2024 sees the ancient distillery celebrate its 210 years of history. Casoni presents a complete range of liqueurs ranging from aperitifs - Negroni, Manhattan, Aperitif, Vermouth and Bitters - to the classics - Sambuca, Anicione, Licorizia, Amaretto, Caffè & Anice, Fernet, Amaro -; from the winners – Anicione, Licorizia Amara and Nocino di Modena – to Amaro and Bitter del Ciclista. The two ''revisited'' Vermouths and the Gin Tabar complete the picture.
