Decline of the International Market
Italian wine exports recorded a significant decline in the main international markets, with a decrease both in terms of volume (-4.4%) and value (-7.3%). Countries such as the United States, Canada, Japan and the United Kingdom reduced purchases, while only Germany showed a positive sign on a volumetric level (7%). This decline has been attributed to several factors, including importer destocking and the global economic crisis.
Tariff pressures in the United Kingdom
In the UK, inflation and increased excise duty on alcohol have negatively affected wine and spirits sales. Tax revenues have fallen, prompting companies to call for a review of tariffs to stimulate consumption and support the British wine industry.
Change in Consumption and Preferences
The wine market is undergoing significant changes in consumption and consumer preferences. There is a growing demand for "healthy" and sustainable products, especially among young people. White wines and sparkling wines are gaining ground compared to red wines, while recognized labels linked to the territories continue to maintain a strong appeal.
Innovation and Adaptation
Italian wineries are looking for innovative ways to adapt to this changing scenario. The adoption of sustainable practices, product diversification and investment in prestigious brands and territories are crucial strategies to face current and future challenges.
Focus on Horeca and Distribution
Despite the contraction of the retail market, the Horeca sector continues to represent an opportunity for the Italian wine sector. Companies are focusing on targeted distribution and efficient logistics to ensure an optimal market presence, satisfying the needs of consumers and restaurateurs.
In conclusion, the Italian wine landscape is characterized by challenges but also by opportunities. Through innovation, adaptation and a focus on quality and sustainability, the sector can successfully address ongoing changes and consolidate its position in the global wine market.
