The crisis is also reflected in international trade fairs, with a clear perception of a slowdown evident at ProWein.
Globally, the wine production surplus persists despite a decrease in production in 2023, with demand continuing to lag supply since 1995. In response, some countries such as France are digging up vineyards to convert wine into ethanol. Even in Italy, wineries recorded an 11% drop in wine stocks, with a significant decrease in PGI wines and musts.
In the Asian market, wine imports to China and South Korea suffered a decline in 2023, with Italy losing share, confirming a negative trend in the Far East. However, Italy remains China's third largest trading partner in the wine sector.
In the United States, wine consumption decreased by 7.5%, but Italy is positioned better than average with a loss limited to 3.2%, maintaining a strong presence in the American market.
The crisis in the global wine sector is evident, with challenges related to climate change, consumer habits and competitiveness on the international market. However, Italy shows resilience and commitment to maintain its position and promote the excellence of its wines globally.
In a context of uncertainty, the Italian wine sector seeks to face the combined challenges, focusing on technological innovation, sustainability and the valorisation of the added value of Italian wine on the international scene.
