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Friday, August 28th at Rotonda Primo Maggio, tastings, gourmet pairings, masterclasses, and tastings led by AIS sommeliers.

Milano Marittima strengthens its position among Italy's most exclusive tourist destinations by focusing on one of the symbols of national winemaking excellence. On Friday, August 28th , starting at 7:30 pm, the Rotonda Primo Maggio will host Franciacorta Experience Milano Marittima , an event that brings some of the most prestigious wineries in the renowned Brescia area to the heart of the town, creating a union between two businesses united by style, quality, and the ability to attract an audience seeking high-quality experiences. This event strengthens the historic bond that ties this Riviera Romagnola town to its ancient Lombard and Milanese founders .

The event, organized with the support of the Municipality of Cervia and in collaboration with the Franciacorta Consortium, will transform the most elegant venue on the Romagna Riviera into a refined showcase of Italian sparkling wines starting from 7:30 pm. This event confirms Milano Marittima's strategy: to complement its glamorous vocation with excellent partners capable of strengthening its identity and prestige.

Over twenty wineries will be featured , including iconic names such as Antica Fratta, Bellavista, Barone Pizzini, Ca' del Bosco, Contadi Castaldi, Monte Rossa and Castello Bonomi, offering tastings of the main expressions of Franciacorta – Brut, Satèn, Pas Dosé and Millesimati – along with Curtefranca DOC wines.

The tasting will be guided by AIS sommeliers, who will guide the audience through the characteristics of each wine, while a gourmet menu will showcase pairings with local products. The program will be enriched by reservation-only masterclasses for enthusiasts and live music, creating an elegant atmosphere.

With a €30 admission fee, including tastings and food, Franciacorta Experience is poised to become one of the key events of the Italian summer, confirming Milano Marittima as a premier venue for events that combine hospitality, wine culture, and lifestyle. A natural meeting of two Italian excellences that share the same values: exclusivity, quality, and attention to detail.

Participating wineries:

Antica Fratta, Barone Pizzini, Bellavista, Bersi Serlini, Bosio, Ca' del Bosco, Camilucci, Castel Faglia Monogram, Centinari, Castello Bonomi Estates in Franciacorta, Gussago Castle La Santissima, Contadi Castaldi, Derbusco Cives, Facchetti, Freccianera Franciacorta, I Barisei, Lantieri de Paratico, Lo Sparviere, Mirabella, Monte Rossa, Priore, Ricci Curbastro, Romantica, Tenuta Ambrosini, Tenuta Martinelli, Tenuta Monte Delma, Terra Donata, Gatti, La Valle, Quadra.

Who organizes

Franciacorta Experience Milano Marittima is an event organized in partnership with Proloco Projet Milano Marittima and Agenzia PrimaPagina, with the support of the Municipality of Cervia and the collaboration of the Franciacorta Consortium. Wine service is provided exclusively by AIS sommeliers or producers.

Franciacorta Experience Milano Marittima Evening Info

Friday, August 28, 7:30 p.m. – Rotonda Primo Maggio/Viale Gramsci

ADMISSION: €30.00 at the door or in advance. Admission includes: free wine tasting, served and explained by AIS sommeliers, and a food pairing.

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10/08/2026
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