The associates’ meeting was held on 16 December in Erbusco (Bs).
Maurizio Zanella bequeaths a consortium structure that has led,
in addition to improving the quality of the product, to the statement of the representative of the Franciacorta brand, representing a wine of quality and expression of the territory from which it comes.
The outgoing President
«Our efforts have rewarded us», Maurizio Zanella comments. In effect, if in 2009 about 9 million cable ties were distributed, not necessarily translated into bottles sold, at the end of 2015 about 16 million bottles sold will be reached. «The results speak for themselves, thanks to the efforts of all of You» Maurizio Zanella said.
«If the adventure for me as Chairman of this Consortium ends today – Maurizio Zanella concludes – for the Franciacorta wine and the Franciacorta territory I am certain that the adventure has just begun, and also thanks to the contribution of the young Members we will have a fundamental driving force to win new and important goals that will astonish ourselves, too«.
«My mandate will be characterized by continuity regarding what was achieved in the past seven years by Maurizio Zanella – the new chairman Vittorio Moretti said – with him, and with all the councillors who personally thank here, we shared a journey that gave solidity and also "appeal" to our territory. I will continue with the same approach: on the one hand we will deepen more and more the fundamental values of viticulture and oenology, with a particular focus on the environment and landscape, on the other hand will spread around the world immaterial values [lifestyle] that are related to this great product that has made of the "lifestyle in the name of excellence" its first lever of communication».
«There is a single, short, concise, sentence – chairman Vittorio Moretti continues – that can enclose my thoughts and perhaps even my mandate: "to do everything possible, and even impossible, for I am an entrepreneur and entrepreneurs love challenges, so that the world can say that in Franciacorta you breathe the same air". The programmatic lines of my mandate are summarized, here, today, bringing them to three values that have always characterized not only my "business culture", but also my convictions on the concept of which it is worth living, of what makes our lives enjoyable, valuable and worth living.
There are three very simple values: truth, justice and beauty».
