Ethics for Kenya: the recycling of corks in the venues of Jesolo
Ethics for Kenya: the recycling of corks in the venues of Jesolo


Ethics for Kenya: the recycling of corks in the venues of Jesolo

Ethics for Kenya: the recycling of corks in the venues of Jesolo

Etico (“Ethics”), the campaign of recycling corks sponsored by Amorim Cork, arrives in Jesolo and Cavallino–Treporti.

The premises of the two seaside towns adhere to the ambitious initiative of Amorim Cork Italy. The leading company in the sale of corks combines a commitment to the recycling of the valuable raw material with a beneficial purpose. The caps collected are used for recycling in green building.


The numbers of Etico?

The Etico project was conceived in 2011 and spread itself rapidly in the country, involving numerous non–profit organizations in the forefront in the promotion of the initiative and in the collection. So far we have collected more than 90 tons of caps in Veneto, Lombardy, Piedmont, Friuli and Tuscany, and the proceeds will be donated entirely to the non–profit organizations involved.


Etico in Jesolo and Cavallino–Treporti

There are as many as 300 containers for the collection of caps distributed in the different venues adhering to the campaign. The initiative was launched in the area by the Mo.Mo. movement related to the Don Claudio Restaurant, the Caveau Wine Bar and and the chicheteria Magazzino delle Scope in Jesolo Lido.

«We involved – the owner of the premises Amos Romano says – all the companies in Jesolo that distribute soft drinks on the territory as, by delivering at least twice a week, they have a constant contact with various venues and warehouses for the storage of caps. Many of them joined us thanks to information circulated with the help of Ascom Jesolo, Gaja (Young Hoteliers of Jesolo) and the ViviJesolo magazine. We are confident of the success of the operation».


The precious Cork: Amorin Cork for eco–solidarity

«Moreover – Carlos Santos, CEO Amorim Cork Italy, adds – we find in citizens a great interest in supporting our initiative of eco–solidarity. More and more people understand the value that cork has not only as a raw material with unique and inimitable properties, but also for its strategic role in protecting the environment: in effect, the cork forests are a barrier to the advance of the Sahara and are the natural habitat of many protected species. Who knows cork is no longer able to throw it in the trash, especially nowadays that the applications of recycled cork are numerous, above all in buildings».


Info on the MARAFIKI non–profit organization:

http://marafikischool.weebly.com
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Ethics for Kenya: the recycling of corks in the venues of Jesolo

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