The project is aimed in particular at suppliers who, for anagraphic reasons, lack of generational turnover or other operational difficulties, need to entrust the care of their rows to third parties .
Developed together with the main trade associations in the agricultural sector, the operation aims to protect and preserve the wine-growing heritage , the heart of the cooperative, and to offer members a secure, transparent and advantageous contractual framework , in compliance with current regulations.
Thanks to direct intervention, Cantina Produttori di Valdobbiadene ensures that the excellent vineyards of historic winemakers – located in a unique and fragile territory – remain within the company's supply chain , guaranteeing agronomic continuity , sustainability and high quality standards of the grapes.
"Our members represent the roots of our business, and their vineyards are our most precious treasure. With this new direct management service, we want to provide a concrete solution to those who have dedicated their lives to heroic viticulture on these hills," says Stefano De Rui , President of Cantina Produttori di Valdobbiadene. "The goal is to maintain the agricultural heritage within the cooperative, avoiding fragmentation or management by parties external to our vision, so that winemakers retain ownership and an emotional connection to their vineyards. Our Membership Office is available to provide support and personalized advice to anyone interested in evaluating this opportunity for the upcoming growing season."
The agronomists and specialized personnel , coordinated by Cantina Produttori di Valdobbiadene, will cultivate the vineyards entrusted to them according to the rigorous quality and environmental sustainability protocols that have always distinguished the Treviso area.
Founded in 1952 by 129 farmers with the aim of enhancing the territory and the local community, Cantina Produttori di Valdobbiadene continues its mission of protecting winemaking resources and promoting quality Prosecco.
25/02/2026
25/02/2026
24/02/2026
12/02/2026